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4 Types of Online Shoppers

Understanding online consumer behavior is essential for every brand and business venturing into eCommerce. According to a digital marketing speaker Hong Kong, it is a process in which customers decide to make a purchase. For a social media agency Hong Kong, understanding their expectations, influences, and needs can help develop strategies to boost customer base and revenue. If you want to understand more about customer behaviors, here are four types of online shoppers, according to a video marketing agency Hong Kong.

Busy Twins

The busy twins are either rational website visitors or satisfiers. He first visits the website homepage and directly jumps on a category or internal search. He feeds the filter up to the brim and shortlisted different items. If no product matches the criteria on his search results, he abandons the website. A rational shopper knows what he exactly needs and buys only when fully convinced. The satisfier commonly grabs any offer that matches his criteria and goes to other businesses. To trigger a purchase with the busy twins, online marketers should segregate items not only per category. They should also filter products by mood, occasion, and utility. Get creative with product listings and strengthen their filters for integrated comparisons.

Hesitant Twins

The hesitant twins are underconfident maximizers. Because they lack knowledge of the offering, they check out the most popular and recommended products. These online shoppers then click all alternative brands and variations. They check the specs to understand the offerings more. The hesitant twins commonly fill out registration forms and add some selected products to their cart. They have compared them many times before doing so. They also added coupon codes and quantities and made another check on all the specs and variations of the carted items by going through all reviews. But most of the time, they will leave without completing the purchase as the many choices put them off. Online marketers should limit the number of options for each product when dealing with hesitant twins. They should also provide enough positive affirmations and feedback to trigger a sale.

Passionate Purchaser

The passionate purchaser is an impulse bulk buyer. He cannot wait to own the latest product in trend. He commonly browses the website homepage and jumps into the “What’s Hot” categories, skipping product filters. He opens multiple windows and happily scrolls, adding many items to his shopping carts. Most of the time, he checks the colors, matching accessories, and product patterns. The passionate purchaser ends up making a bulk purchase. Online marketers should provide different product variations when dealing with this online shopper. If possible, brands should show the product live in action through videos. To trigger a purchase, they should tap on the factor of “emotional gratification” with captivating and large images of the offerings.

Wish Lister

A wish lister checks out all categories of products and services. The search is not limited to a specific line of offerings. A wish lister browses and scrolls extensively and frequently visit different product pages. Then, such an online shopper continuously adds selected items to his cart and moves most of them to his wish list. He leaves without completing any purchase because affordability puts him off. Online marketers can trigger a sale to a wish lister by offering a surprise discount.

Reference: https://blog.red-website-design.co.uk/2022/08/19/online-shopper-types/

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The State of Content Marketing in 2022

A digital marketing speaker Hong Kong highlights that there is no doubt about the importance of content marketing to the success of every brand or business. For a social media agency Hong Kong, it is the pillar of getting website traffic. Even a video marketing agency Hong Kong notes that digital marketing will never exist without content marketing. Below, let us see the basics of the state of content marketing in 2022.

CONTENT MARKETING DEFINITION 2022

Nowadays, content marketing is a strategic approach of consistently providing relevant and valuable pieces of content to drive profitable actions among online consumers. It is no longer limited to text articles or blogs. Content marketing may include but is not limited to the following:

  • Blog posts
  • Graphs
  • Infographics
  • Images or Photos
  • Live Streams
  • Memes
  • Podcasts
  • Quotes
  • Shopping Catalogs
  • Webinars
  • Videos

LATEST STATISTICS ABOUT CONTENT MARKETING

Statistics can attest to the importance of content marketing among brands and businesses.

More than 90% of companies engage in content marketing strategies. Around 91% of B2-B marketers and 86% of B2C marketers use content marketing. They spend over 25% of their budget on content creation and posting. That means that content marketing generates leads and increases sales.

Around 80% of modern consumers long to learn about products and services. Content marketing is the answer to such a need. In fact, 68% of them spend time reading about a brand, business, offering, product, or service. They spend 20% of their time online reading content. It means that content marketing plays an important role in keeping brand loyalty and readers’ attention.

Content marketing is the most affordable way to generate leads, improve brand loyalty, and increase direct sales. It costs 62% less than traditional marketing but can generate 3x as many leads. More than 70% of existing customers feel closer to a brand through content marketing.

THE STATE OF CONTENT MARKETING IN 2022

If Facebook is the king of social media, content marketing is the queen of social media posting. Every brand or business needs different types of content to build communities and nurture them on their social media pages and websites. That is why content marketing is considered the most vital element of digital marketing. It is the primary strategy to optimize SEO. 

As mentioned, content marketing today is not just writing articles and blogs. It is more of creating videos and visuals that appeal to the masses. Luckily, most social media platforms are equipped with features and tools to help advertisers, brands, and creators. When it comes to marketing goals, content marketing is best to boost brand awareness, lead generation, and website traffic.

To increase the quality of content, brands and businesses should always follow these rules.

  • The content must be original.
  • The content should answer the questions of the target customers.
  • The content should be created around a specific goal.
  • The content should have a strong headline.

Reference: https://blog.red-website-design.co.uk/2022/07/20/state-of-content-marketing/

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Ways to Integrate Social Media with Email

According to a digital marketing speaker Hong Kong, email users and social media users have the same numbers. They are both around 4.3 billion, as reported by a social media agency Hong Kong. If more than half of the world’s population check their feeds and inboxes, brands and business should find ways to integrate social media with email. It can be the best online strategy suggested by a video marketing agency Hong Kong.

Emails are electronic messages delivered through a communication network like AOL, Gmail, Yahoo, etc. While social media are platforms allowing connections among people and communities. Some examples of social media networks are Facebook, Instagram, LinkedIn, Twitter, etc. Below we have compiled a list of ways how brands and businesses can integrate social media with email.

Add Social Media Links to Your Unsubscribe Page

Social media links are URLs that populate a set image and message which people can share via social media. They can amplify brand messaging and minimize the time to compose a social media content description. Around 46% of email users unsubscribed from a website because their newsletter does not display well on smartphones. Social media links can potentially help with such issues.

Dedicated Email Campaigns

A dedicated email campaign can help brands and businesses boost clicks on social media links. Having one for every social media channel will help drive traffic for every social media page. On the reverse side, pop-up forms on social media posts can boost email subscriptions. 

Encourage Email Signups Via Social Media

There are several ways to encourage email signups via social media.

  • Creating Facebook lead generation ads can help brands and businesses target the exact demographics for their email listings.
  • LinkedIn Groups are a great way to generate leads for email subscriptions.
  • Posting gated pieces of content on your social media pages will prompt users to signup before accessing them.
  • Twitter chats can start conversations to build the social clout of engaged and interested email subscribers.

These are just a few examples. Get creative in promoting email subscriptions in every social media upload.

Include A “Retweet This” or “Share” Section in Your Email

Another way to integrate email and social media are to include a retweet or share button on email campaigns. A separate section for such buttons can help spread the word about a brand or business. They also encourage email users to spread the word to others.

Include Social Media Icons in Emails

Social icons are registered trademarks representing a social media brand or page. They keep the brand or business protected against brand guidelines and copyright infringement. Including social media icons in your email campaign will allow customers to view your pages as they check their emails. They are marketing assets letting people know where to follow you. They also save people’s time to access your channels within just a few clicks.

Provide Incentives

Every social media user loves freebies and giveaways. As such, providing incentives will entice followers to subscribe to your emails and social media pages. It can be a contest, discounts, financial or product offers, etc. Incentives will also give people a reason to share your social media channels.

Reference: https://blog.red-website-design.co.uk/2022/07/04/integrate-social-media-email/

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How to Use Social Proof for eCommerce

Online ratings and reviews are becoming popular nowadays. According to a digital marketing speaker Hong Kong, modern consumers are getting smarter and rely on other consumers when researching products and services. For a social media agency Hong Kong, such ratings, reviews, and testimonials are called social proof. They prove the authenticity and credibility of an account. That is why a video marketing agency Hong Kong notes the importance of determining how to use social proof for eCommerce. We’ve got you covered!

WHAT IS SOCIAL PROOF?

Robert Cialdini coined the term “social proof” in his 1984 book “Influence.” It is the idea of people copying the actions of others in an attempt to emulate the behaviors of the majority. In marketing, social proof covers the same idea. Shoppers look for ratings, reviews, and testimonials before making purchases. It is to ensure that they act and fit the way everyone expects of them.

Around 91% of shoppers read online reviews before buying an offering. That is why many online marketers strive to get reviews to increase the number of people making a purchase. People often make judgments based on their overall impression of someone. Most of us think that anything that experts use is great. It is because we think they are more knowledgeable than us. Others buy products endorsed by celebrities just to imitate them. Most of all, we trust users’ reviews because they have experienced the offering, unlike us.

FORMS OF SOCIAL PROOF

There are six categories of social proof. Each category depends on the source of information. These include social proofs from celebrities, certifications, crowd wisdom, customers, experts, and friends’ wisdom.

  • Celebrities. A celebrity is a famous person. Today, the measure of popularity depends on the number of followers that somebody has on social media. So, a celebrity may be an actor, actress, author, chef, fitness guru, politician, singer, etc. Celebrities often feature the lifestyle of the rich and famous, which every one of us dreams of. So, any endorsement from a celebrity can influence us to use the same brand, product, or service as we secretly dream to be like them.
  • Certifications. This type of social proof comes from authoritative bodies or figures. They can be a government institution, an industry regulating organization, prestigious review firms, etc. A certification can simply be a blue checkmark from Facebook or Twitter. If the certification looks official, people are more likely to believe that the brand, product, or service is of good quality and trustworthy.
  • Crowd Wisdom. If a large group of people is endorsing a brand, product, or service, other people believe that it must be good. In a physical store, it represents a crowd lining up to get one. In the digital world, it means a large number of followers on social media pages.
  • Customers. These are ratings, recommendations, reviews, and testimonials from current users of a brand, product, or service. Shoppers often trust others’ opinions if they are of good quality. They are authentic and credible as user-generated content (UGC).
  • Experts. An expert is a person who has authoritative and comprehensive knowledge and skill in an industry or niche. People look into them with high respect and trust. That is why many experts can influence their buying decision through endorsements.
  • Friends’ Wisdom. Friends influence the buying decision of 9 out of 10 people. They are a well-trusted source of product recommendations. The most common example is people buying a product because they see their friends use it on social media.

GENERATING SOCIAL PROOF

Brands and businesses should find ways to generate social proof. They can collaborate with celebrities and experts to boost audience reach on online events and social media. Share milestones with your audience. These include awards, citations, and certifications received. Show appreciation for any mentions. Better yet, you may want to explore having brand ambassadors.

Reference: https://blog.red-website-design.co.uk/2022/06/08/social-proof-ecommerce/

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4 Solid Reasons to Hire a Social Media Manager

Digital marketing is a very challenging task. It involves community building, content creation (images, text, and videos), paid ads, social listening, social media management, tracking analytics, etc. According to a digital marketing speaker Hong Kong, it is important for brands and businesses to have someone dedicated to each role. As a social media agency Hong Kong highlights that skills and time are the main core of success. Even a video marketing agency Hong Kong never had a doubt that different managers should handle different roles.

Out of the many facets of digital marketing, social media is the most critical. It does not only involve different social media platforms. It also entails unique content and posting for each network. There are 4 solid reasons to hire a social media manager. These reasons will result in a successful digital marketing strategy.

What Is a Social Media Manager?

A social media manager creates, manages, and publishes social media content on social media pages. He or she is also responsible for interacting with customers, influencers, and stakeholders of a brand or business on social media. As he or she takes over community management roles, it is also his/her responsibility to measure, report, and track key performance indicators (KPIs). Based on these functions, it is, therefore essential for a social media manager to have the following skills:

  • Communication Skills
  • Copywriting
  • Creative Design
  • Critical Thinking
  • Data Analysis
  • Flexibility

A Social Media Manager Can Create Multi-Strategy

Posting on social media without a real plan is like aiming for a target while doing it blindly. That is why you need a social media manager to craft a multi-strategy to achieve digital marketing success. A social media manager can craft a bespoke social media strategy that caters to the goals of a brand or business. He or she will ensure posting content on the right platform and reaching the right audiences at the right time.

A Social Media Manager Can Handle Paid Social

Paid social is the practice of posting sponsored content on different social media pages. It involves third-party advertising to better reach target customers. Paid social significantly boosts marketing reach and traffic. A social media manager has adept experience in running paid ads. They understand compelling copies and can very wall convert target audiences into paying customers.

A Social Media Manager Can Save Time

Running a business is very time-consuming. That is why it is important to designate a social media manager to handle such an overwhelming management task. There is a need to consistently post on different platforms to the right audience at the right time. There is a need to continuously communicate with customers, partners, and stakeholders. Outsourcing these tasks to a social media manager gives you more time to handle other aspects of the business.

A Social Media Manager Can Track Marketing Stats

Most social media platforms provide key performance indicators (KPIs). These are insights and metrics to help you improve your digital marketing strategy. A social media manager very well knows how to handle these data. He or she can analyze the insights pulled from social media platforms to tailor content and targets that are more effective.

Reference: https://blog.red-website-design.co.uk/2022/05/19/hire-social-media-manager/

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The 4 Pillars of Customer Retention

The sales funnel starts with getting leads and then driving them to a landing page. The landing page converts visitors into customers. Then, brands and businesses should nurture them to become advocates and loyal followers. According to a digital marketing speaker Hong Kong, the cost of getting a new customer is five times higher than retaining existing customers.

Even a social media agency Hong Kong agrees that the probability of selling to an existing customer is much higher than selling to a new one. There is only a 5% to 20% chance for a new customer to make a purchase. While there is around a 60% to 70% chance for an existing customer to buy offerings of brands that they have already experienced.

More than 65% of revenues come from the existing customer base of a brand or business. Loyal advocates spend 70% higher than the new recruits. Yet, for most brands and businesses, the average customer retention rate is only 20%. If you want to increase your profit through a loyal customer base, here are the 4 pillars of customer retention.

Audience Analytics

Audience Analytics means collecting data to get a deeper understanding of who your customers are and what they want. These include the characteristics of modern consumers, groups, and online users. They can be collected through advertising insights, demographics, device usage, social media activities, third-party data, and the use of media sources. Overall, they can help improve brand perception, customer experience, customer retention, and marketing strategies.

Engaging Conversations

Interactive communication is another pillar of customer retention. It means nurturing your audiences and followers with relevant and valuable conversations. According to a video marketing agency Hong Kong, the simplest way is to upload different content formats on social media. Brands and businesses should focus on building long-term relationships by getting feedback and solving their problems.

Personalized Experiences

More than 89% of modern consumers value customer experience as a pillar of customer retention. Brands and business should continuously delight their customers to turn them into brand advocates. Personalized experiences mean treating people as unique individuals. Take a customer-centric approach to make a brand or business stand out. These include:

  • 24/7 chat, email, phone, or social media support
  • Lots of choices between delivery methods, payment, products, and services.
  • Periodic surveys
  • Self-service interface

User Segmentation

The last pillar of customer retention is user segmentation. Do not send ads and campaigns to everyone. People get annoyed receiving too many irrelevant ads and campaigns. It may only result in customers leaving brands and businesses. User segmentation means targeting relevant ads and campaigns based on the customers’ behavior, demographics, interests, location, etc., to get the best conversion results.

THE BOTTOM LINE

Brands and businesses lose $1.6 trillion of revenue every year as customers move away. By adhering to these 4 pillars of customer retention, we’re pretty that brands and businesses will get positive results in conversion and sales.

Reference: https://www.branex.ae/blog/infographics/solid-pillars-customer-retention-business/?utm_source=Sarmad_Twitter

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The Top 10 Most Popular Infographics

Studies have confirmed that visuals are very powerful in engaging audiences. Around 65% of the world’s population are visual learners. According to a social media agency Hong Kong, consumers are 6x more likely to buy a product on ads with images than plain text. One of the most popular and valuable content formats is an infographic. Besides eye-catching images, they provide important data or information. Below are the top 10 most popular infographics, as a digital marketing speaker Hong Kong has listed.

WHAT ARE INFOGRAPHICS?

An infographic is a visual representation of data. To make information more digestible and engaging, an infographic turns data into an image. It is a collection of imagery with minimal text to let the audience understand the message it conveys. Infographics present charts, facts, graphs, icons, images, lists, statistics, text, etc. With the right content strategy, a brand or business can create an infographic about any subject or topic.

Infographics started way back the ancient times. Prehistoric cavemen drew symbols on cave walls to represent civilization. Charts and graphs became a popular medium of communication among the scientists and scholars of the Middle Ages. It was in the 20th century when advertisers and marketers started using infographics to promote a brand, product, or service. Today, an infographic can be a story visual, a way to build brand awareness, and an educational or informational tool.

WHY USE INFOGRAPHICS?

In this day and age, people are overwhelmed with too much information. That is why brands and businesses need to get their message out using more than just plain images or text. An infographic s a novel solution to gain users’ attention and provide valuable information. Here are some reasons why brands and businesses should use infographics.

  • Infographics are better ways to tell stories. As the song notes that a picture paints a thousand words. Infographics are a mixture of pictures and words. They can lend good stories by keeping people interested and at the same time, informed.
  • Infographics give readers a tangible point of reference. The data in infographics are great. Using visuals to represent these data allow readers to skim and scan the content easily.  
  • People prefer infographics to lengthy text posts. People are visual creatures. More than 90% of information transmitted to the brain is visuals. The human brain can process visuals 60,000 times faster than texts. That is why they would rather look at an infographic instead of a long-form blog.

TOP 10 MOST POPULAR INFOGRAPHICS

  1. Company Materials. Employee handbooks, press releases, and sales brochures are just some company materials that you can turn into infographics. Visualizing them is a more efficient and enjoyable experience.
  2.  Government Reports. A wealth of public data from every government brand can be put to good infographic use. They can boost the interest of people with notable findings.
  3. Industry Trends. Articles, blogs, newsletters, reports, think pieces, etc. can also be great content on the infographics’ folders. You can turn these most bookmarked pieces of content into visuals.
  4. In-House Data. Infographics can be the best way to differentiate a brand or business from competitors. They are an eye-catching way to tell stories about in—house company data like annual reports, case studies, sales growth, etc.
  5. Pop Culture Trends. Popular subjects like entertainment, fashion, music, and sports are always trending. Creating infographics about these popular trends can also be a game-changer.
  6. Social Trends. Cultural trends can also be an inspiration to create infographics. Social media organizations like Pew Research continuously release a variety of reports. They can be used to build light-hearted to serious infographics themes.
  7. Surveys. Data from surveys are ripe enough for visualization. They are the gold standard of infographics. These can be sourced from industry publications or your company initiative.
  8. Target Keywords. The main reason why a brand or business posts infographics is to be visible online. You can turn evergreen pieces into infographics to put SEO to your advantage.
  9. Tutorials. Infographics are a great way to show or tell something. It can clearly guide the audience with step-b- step tutorials.
  10. Your Personal Passions. If there is something you are curious about or truly love, an infographic can be a unique angle to show your passion. They can help you better connect with like-minded individuals and people who share the same interests.

Reference: https://makeawebsitehub.com/best-infographics/

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A Guide to Online Local Marketing

Local SEO is booming. The rise resulted from the lockdowns and social distancing imposed during the COVID-19 pandemic. A digital marketing speaker Hong Kong notes that as the world goes back to normal, people rely on brands and businesses nearby. Today, 97% of modern consumers search for local businesses online.

According to a social media agency Hong Kong, consumers are not just searching for local markets to buy products and services. As searchers visit 1.5 billion locations in Google, they are using them to compare before making a purchase. As such, brands and businesses need to launch comprehensive local SEO campaigns. Here’s how!

Create Consistent Listings

Updating your company website and social media pages from time to time is one big step to online local marketing. Ensure that the contact details and physical addresses are correct. All company information on different pages should be identical. It is also a good choice to enlist the company on local agencies, listing services, and review sites. A pro tip to boosting SEO through local listing is to include a link for directions & map to pinpoint your location. Add landmarks to better describe our business location.

Localize Your Website

Including locally relevant colloquialisms and terms is a wicked-smart way to boost online local marketing. This hack especially applies if you have a blog section on the website. Mention local groups and organizations that you have recently collaborated with. Include links to their social media pages and websites. To further localize your business website, describe your location using local landmarks, shopping centers, and well-known hotspots.

Stay Local on Social Media

Another main key to online local marketing is to stay local on social media posting. Remember, a video marketing agency Hong Kong highlights the 80/20 rule. This means that 80% of images, text, and video posts should focus more on connections and conversations. Allot the remaining 20% to business promotions.

Follow and subscribe to other local groups and pages. These include:

  • Better Business Bureau
  • Local Chamber of Commerce
  • Local media outlets
  • Other local businesses, groups, owners, and pages

Promote, share, and support local businesses & pages. Share posts relevant to your followers. Better yet, collaborate and volunteer with non-profits to create a positive reputation.

Sync Online Shops & Physical Stores

Syncing online shops & physical stores go beyond online posting. Brands and businesses can also use physical stores to advertise their online shops. Display signages on the store to direct traffic to online social media pages and websites. Entice your customers to sign up for an email list while physically shopping. Better yet, launch store promotions to prompt customers in following your online accounts.

THE BOTTOM LINE

The key to online local marketing is to focus on local connections, local customers, and local traffic. Like any other form of digital marketing, it takes consistent posting to make a brand or business visible online.

Reference: https://blogs.constantcontact.com/a-quick-guide-to-online-local-marketing-for-small-businesses/

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All About Instagram Reels

The COVID-19 pandemic has made great changes in the world. It changed how people connect, learn, shop, and work. A digital marketing speaker Hong Kong highlighted that everything has gone online. The lockdowns and social distancing measures made people realize the comfort and convenience of staying indoors with their loved ones.

According to a social media agency Hong Kong, one major change that happened recently is the rise of short-form videos. It started with TikTok, a short music clip app, that boomed around three to six months after the coronavirus outbreak. Many social media platforms tried to clone and mimic the app because of its popularity.

A video marketing agency Hong Kong recorded a list of the said TikTok clones. These include YouTube Shorts, Snapchat Spotlight, the short-lived Twitter Fleets, and Instagram Reels. Of all these clones Instagram Reels offers the best TikTok competition. Let’s find out all about Instagram Reels!

WHAT ARE INSTAGRAM REELS?

Reels are 60-second music clips. These entertaining videos are easily discoverable on Instagram because they show on a dedicated Reels tab, Explore tab, and IG feeds. Using the Instagram camera, users can record a reel all at once or in a series of short clips. They can also upload Reels from the gallery of a device.

To start creating Reels, press and hold the capture button and choose “Create Reels.” When creating Reels, Instagrammers can do the following edits:

  • Add AR effects
  • Add audio
  • Align objects
  • Control Speed
  • Use a countdown timer

If an Instagram account is set to public, Reels can be shared on Explore, feeds, and the Reels tab. If an Instagram account is set to private, Reels can only be shared on the followers’ feeds. Unlike IG Stories, Reels do not disappear after 24 hours.

There are several ways to watch Instagram Reels. First, users can browse their feeds and click a post showing the Reels icon to view it. Second, they can visit the Explore tab to unveil more Reels. Last, they can search for Reels using hashtags.

Recently, Facebook also enabled the Reels function on its main platform. It will allow seamless sharing of Instagram Reels on Facebook feeds, group pages, and watch. It will also boost Reels usage to all Facebook and Instagram followers.

DIMENSIONS OF INSTAGRAM REELS

Like IG Stories, Instagram Reels are designed to be viewed in full vertical screens. It is because most Instagrammers used mobile devices to access the app. It is, therefore, recommended to shoot Reels directly on mobile to stick to their optimal dimensions.

If you will be creating content for Reels using a camera, the recommended aspect ratio is 9:16. The frame should be sized at 1080 x 1920 pixels. Always remember the caption at the bottom fifth of a Reels video. So, it is best to avoid having important visual elements in this section.

STATISTICS ABOUT INSTAGRAM REELS

Instagram currently has 2 billion monthly active users (MAU). As the platform shifted into a phot-and-video-sharing app, Reels have a lot of potentials to reach a large audience base. Short-form videos have been a hit on the platform. In fact, Stories average a daily 500 million usage. Instagram Reels was first tested in Brazil as “Cenas.” It has increased Brazil’s Instagrammers by 4.34% after the launch. On the 5th of August, 2020, Instagram officially launched Reels to 50 countries.

Around 20 out of 30 NBA teams use Reels and had great success gaining 22% more engagements. The Los Angeles Lakers gathered the most Reels engagements with 6.8 million views in one Reels video. The team’s Instagram Reels videos have an average engagement of 385 thousand.

Many other brands shared the same success. Nike, for one, averages 4.6 million views per Reels. This year, 70% of Instagram marketers are looking to increase their ad spend in Reels. It is because the IG short-form video format receives a rate of 22% more engagement than regular IG videos.

Reference: https://blog.red-website-design.co.uk/2022/02/18/instagram-reels-basics/

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How Social Media Platforms Showcases Super Bowl LVI

Sports have been making waves among social media networks. From the NBA to the Olympics Games, the world welcomes back the Super Bowl. Super Bowl LVI is an ongoing championship game by the National Football League. For this year, Los Angeles Rams compete with Cincinnati Bengals

According to a digital marketing speaker Hong Kong, world sports games have boosted conversations and engagement among social media networks. A video marketing agency Hong Kong highlights that climax moments on the games can be a great opportunity to promote relevant offerings among brands and businesses. Even a social media agency Hong Kong uses a Super Bowl strategy to promote special offerings every season of the game.

Below, let’s take a look at how social media platforms showcase Super Bowl LVI!

Facebook & Instagram

Meta, the rebranded name of Facebook and Instagram’s parent company partners with NFL to dress up its 3D Avatars with the competing team’s outfit. The platform also adds new facial shapes to better mimic users. For persons with disabilities, Meta adds assistive devices such as Cochlear implants, over-the-ear hearing aids, and wheelchairs to make their avatars more factual.

After the Super Bowl LVI game, Meta hires Foo Fighters to rock the metaverse. Foo Fighter is a Rock and Roll Hall of Famers. It is an American rock band from Seattle, Washington founded by former Nirvana drummer Dave Grohl. The band will preview the next stage of the digital concert experience on Facebook, Instagram, and Horizon VR. Concert Director Mark Romanek designs a surreal stage with never-played and rare-played Foo Fighters’ tracks.

TikTok

For another year, TikTok will be hosting the Super Bowl Tailgate Event. This time, “The Chainsmokers” headlines the event. The social media platform also showcases Super Bowl LVI tie-in campaigns and clippings as the game gets underway. These give brands the opportunity to snag the attention of half-interested Super Bowl viewers to swipe the app while watching.

Twitter

Hasflags are emojis linked to a hashtag. As part of the Super Bowl LVI, the social media platform showcases them for the event itself and the two teams. Among the popular hashflags are #RamsHouse, #RuleltAll, and #SBLVI. The platform will also be running a brand bowl event. It will feature the best of tweets during the Super Bowl LVI. Among them are:

  • Best adjustments to real-time events
  • Most creative use of Twitter during Super Bowl LVI
  • Most engaging single video tweet on the (re)play of the game
  • Most retweets om a single tweet via retweet rusher
  • No-tv touchdown conversations
  • The tweet that drives the most conversation as the MVP

Lastly, Twitter will display a huge LED screen on the rooftop of SoFi Stadium to display Super Bowl predictions from the Twitter nation. Fans will see their names on the big screen instead of the usual confetti images.

YouTube & Google

YouTube will be hosting an AdBlitz Showcase about the campaigns before, during, and after the Super Bowl LVI. It can a great resource on how brands approach the Super Bowl ads slots. These ads slots have been going around revenue of $6.5 million per 30-second every season.

On the other side, YouTube’s parent company, Google, launches obligatory trend maps for the Super Bowl LVI. These trend maps include the most searched player and team during the NFL league plus the most searched wings flavors ahead of the game. To get their head in the game, users can also use Google’s voice assistant.

THE BOTTOM LINE

There’s a lot of excitement that social media brings to celebrate impactful global events. With the Super Bowl LVI, they showcase the highlights of the games and the brands who make things happen.

Reference: https://www.socialmediatoday.com/news/how-social-platforms-are-celebrating-super-bowl-lvi/618625/