The 4 Pillars of Customer Retention

The sales funnel starts with getting leads and then driving them to a landing page. The landing page converts visitors into customers. Then, brands and businesses should nurture them to become advocates and loyal followers. According to a digital marketing speaker Hong Kong, the cost of getting a new customer is five times higher than retaining existing customers.

Even a social media agency Hong Kong agrees that the probability of selling to an existing customer is much higher than selling to a new one. There is only a 5% to 20% chance for a new customer to make a purchase. While there is around a 60% to 70% chance for an existing customer to buy offerings of brands that they have already experienced.

More than 65% of revenues come from the existing customer base of a brand or business. Loyal advocates spend 70% higher than the new recruits. Yet, for most brands and businesses, the average customer retention rate is only 20%. If you want to increase your profit through a loyal customer base, here are the 4 pillars of customer retention.

Audience Analytics

Audience Analytics means collecting data to get a deeper understanding of who your customers are and what they want. These include the characteristics of modern consumers, groups, and online users. They can be collected through advertising insights, demographics, device usage, social media activities, third-party data, and the use of media sources. Overall, they can help improve brand perception, customer experience, customer retention, and marketing strategies.

Engaging Conversations

Interactive communication is another pillar of customer retention. It means nurturing your audiences and followers with relevant and valuable conversations. According to a video marketing agency Hong Kong, the simplest way is to upload different content formats on social media. Brands and businesses should focus on building long-term relationships by getting feedback and solving their problems.

Personalized Experiences

More than 89% of modern consumers value customer experience as a pillar of customer retention. Brands and business should continuously delight their customers to turn them into brand advocates. Personalized experiences mean treating people as unique individuals. Take a customer-centric approach to make a brand or business stand out. These include:

  • 24/7 chat, email, phone, or social media support
  • Lots of choices between delivery methods, payment, products, and services.
  • Periodic surveys
  • Self-service interface

User Segmentation

The last pillar of customer retention is user segmentation. Do not send ads and campaigns to everyone. People get annoyed receiving too many irrelevant ads and campaigns. It may only result in customers leaving brands and businesses. User segmentation means targeting relevant ads and campaigns based on the customers’ behavior, demographics, interests, location, etc., to get the best conversion results.


Brands and businesses lose $1.6 trillion of revenue every year as customers move away. By adhering to these 4 pillars of customer retention, we’re pretty that brands and businesses will get positive results in conversion and sales.



A Guide to Online Local Marketing

Local SEO is booming. The rise resulted from the lockdowns and social distancing imposed during the COVID-19 pandemic. A digital marketing speaker Hong Kong notes that as the world goes back to normal, people rely on brands and businesses nearby. Today, 97% of modern consumers search for local businesses online.

According to a social media agency Hong Kong, consumers are not just searching for local markets to buy products and services. As searchers visit 1.5 billion locations in Google, they are using them to compare before making a purchase. As such, brands and businesses need to launch comprehensive local SEO campaigns. Here’s how!

Create Consistent Listings

Updating your company website and social media pages from time to time is one big step to online local marketing. Ensure that the contact details and physical addresses are correct. All company information on different pages should be identical. It is also a good choice to enlist the company on local agencies, listing services, and review sites. A pro tip to boosting SEO through local listing is to include a link for directions & map to pinpoint your location. Add landmarks to better describe our business location.

Localize Your Website

Including locally relevant colloquialisms and terms is a wicked-smart way to boost online local marketing. This hack especially applies if you have a blog section on the website. Mention local groups and organizations that you have recently collaborated with. Include links to their social media pages and websites. To further localize your business website, describe your location using local landmarks, shopping centers, and well-known hotspots.

Stay Local on Social Media

Another main key to online local marketing is to stay local on social media posting. Remember, a video marketing agency Hong Kong highlights the 80/20 rule. This means that 80% of images, text, and video posts should focus more on connections and conversations. Allot the remaining 20% to business promotions.

Follow and subscribe to other local groups and pages. These include:

  • Better Business Bureau
  • Local Chamber of Commerce
  • Local media outlets
  • Other local businesses, groups, owners, and pages

Promote, share, and support local businesses & pages. Share posts relevant to your followers. Better yet, collaborate and volunteer with non-profits to create a positive reputation.

Sync Online Shops & Physical Stores

Syncing online shops & physical stores go beyond online posting. Brands and businesses can also use physical stores to advertise their online shops. Display signages on the store to direct traffic to online social media pages and websites. Entice your customers to sign up for an email list while physically shopping. Better yet, launch store promotions to prompt customers in following your online accounts.


The key to online local marketing is to focus on local connections, local customers, and local traffic. Like any other form of digital marketing, it takes consistent posting to make a brand or business visible online.



All About Instagram Reels

The COVID-19 pandemic has made great changes in the world. It changed how people connect, learn, shop, and work. A digital marketing speaker Hong Kong highlighted that everything has gone online. The lockdowns and social distancing measures made people realize the comfort and convenience of staying indoors with their loved ones.

According to a social media agency Hong Kong, one major change that happened recently is the rise of short-form videos. It started with TikTok, a short music clip app, that boomed around three to six months after the coronavirus outbreak. Many social media platforms tried to clone and mimic the app because of its popularity.

A video marketing agency Hong Kong recorded a list of the said TikTok clones. These include YouTube Shorts, Snapchat Spotlight, the short-lived Twitter Fleets, and Instagram Reels. Of all these clones Instagram Reels offers the best TikTok competition. Let’s find out all about Instagram Reels!


Reels are 60-second music clips. These entertaining videos are easily discoverable on Instagram because they show on a dedicated Reels tab, Explore tab, and IG feeds. Using the Instagram camera, users can record a reel all at once or in a series of short clips. They can also upload Reels from the gallery of a device.

To start creating Reels, press and hold the capture button and choose “Create Reels.” When creating Reels, Instagrammers can do the following edits:

  • Add AR effects
  • Add audio
  • Align objects
  • Control Speed
  • Use a countdown timer

If an Instagram account is set to public, Reels can be shared on Explore, feeds, and the Reels tab. If an Instagram account is set to private, Reels can only be shared on the followers’ feeds. Unlike IG Stories, Reels do not disappear after 24 hours.

There are several ways to watch Instagram Reels. First, users can browse their feeds and click a post showing the Reels icon to view it. Second, they can visit the Explore tab to unveil more Reels. Last, they can search for Reels using hashtags.

Recently, Facebook also enabled the Reels function on its main platform. It will allow seamless sharing of Instagram Reels on Facebook feeds, group pages, and watch. It will also boost Reels usage to all Facebook and Instagram followers.


Like IG Stories, Instagram Reels are designed to be viewed in full vertical screens. It is because most Instagrammers used mobile devices to access the app. It is, therefore, recommended to shoot Reels directly on mobile to stick to their optimal dimensions.

If you will be creating content for Reels using a camera, the recommended aspect ratio is 9:16. The frame should be sized at 1080 x 1920 pixels. Always remember the caption at the bottom fifth of a Reels video. So, it is best to avoid having important visual elements in this section.


Instagram currently has 2 billion monthly active users (MAU). As the platform shifted into a phot-and-video-sharing app, Reels have a lot of potentials to reach a large audience base. Short-form videos have been a hit on the platform. In fact, Stories average a daily 500 million usage. Instagram Reels was first tested in Brazil as “Cenas.” It has increased Brazil’s Instagrammers by 4.34% after the launch. On the 5th of August, 2020, Instagram officially launched Reels to 50 countries.

Around 20 out of 30 NBA teams use Reels and had great success gaining 22% more engagements. The Los Angeles Lakers gathered the most Reels engagements with 6.8 million views in one Reels video. The team’s Instagram Reels videos have an average engagement of 385 thousand.

Many other brands shared the same success. Nike, for one, averages 4.6 million views per Reels. This year, 70% of Instagram marketers are looking to increase their ad spend in Reels. It is because the IG short-form video format receives a rate of 22% more engagement than regular IG videos.



How Social Media Platforms Showcases Super Bowl LVI

Sports have been making waves among social media networks. From the NBA to the Olympics Games, the world welcomes back the Super Bowl. Super Bowl LVI is an ongoing championship game by the National Football League. For this year, Los Angeles Rams compete with Cincinnati Bengals

According to a digital marketing speaker Hong Kong, world sports games have boosted conversations and engagement among social media networks. A video marketing agency Hong Kong highlights that climax moments on the games can be a great opportunity to promote relevant offerings among brands and businesses. Even a social media agency Hong Kong uses a Super Bowl strategy to promote special offerings every season of the game.

Below, let’s take a look at how social media platforms showcase Super Bowl LVI!

Facebook & Instagram

Meta, the rebranded name of Facebook and Instagram’s parent company partners with NFL to dress up its 3D Avatars with the competing team’s outfit. The platform also adds new facial shapes to better mimic users. For persons with disabilities, Meta adds assistive devices such as Cochlear implants, over-the-ear hearing aids, and wheelchairs to make their avatars more factual.

After the Super Bowl LVI game, Meta hires Foo Fighters to rock the metaverse. Foo Fighter is a Rock and Roll Hall of Famers. It is an American rock band from Seattle, Washington founded by former Nirvana drummer Dave Grohl. The band will preview the next stage of the digital concert experience on Facebook, Instagram, and Horizon VR. Concert Director Mark Romanek designs a surreal stage with never-played and rare-played Foo Fighters’ tracks.


For another year, TikTok will be hosting the Super Bowl Tailgate Event. This time, “The Chainsmokers” headlines the event. The social media platform also showcases Super Bowl LVI tie-in campaigns and clippings as the game gets underway. These give brands the opportunity to snag the attention of half-interested Super Bowl viewers to swipe the app while watching.


Hasflags are emojis linked to a hashtag. As part of the Super Bowl LVI, the social media platform showcases them for the event itself and the two teams. Among the popular hashflags are #RamsHouse, #RuleltAll, and #SBLVI. The platform will also be running a brand bowl event. It will feature the best of tweets during the Super Bowl LVI. Among them are:

  • Best adjustments to real-time events
  • Most creative use of Twitter during Super Bowl LVI
  • Most engaging single video tweet on the (re)play of the game
  • Most retweets om a single tweet via retweet rusher
  • No-tv touchdown conversations
  • The tweet that drives the most conversation as the MVP

Lastly, Twitter will display a huge LED screen on the rooftop of SoFi Stadium to display Super Bowl predictions from the Twitter nation. Fans will see their names on the big screen instead of the usual confetti images.

YouTube & Google

YouTube will be hosting an AdBlitz Showcase about the campaigns before, during, and after the Super Bowl LVI. It can a great resource on how brands approach the Super Bowl ads slots. These ads slots have been going around revenue of $6.5 million per 30-second every season.

On the other side, YouTube’s parent company, Google, launches obligatory trend maps for the Super Bowl LVI. These trend maps include the most searched player and team during the NFL league plus the most searched wings flavors ahead of the game. To get their head in the game, users can also use Google’s voice assistant.


There’s a lot of excitement that social media brings to celebrate impactful global events. With the Super Bowl LVI, they showcase the highlights of the games and the brands who make things happen.



The 2022 Social Commerce Report

The world has changed a lot. The Internet has made it easier for people to connect to the world. Technology made it possible for brands and businesses to build digital shops. And so, social commerce was born!

According to a digital marketing speaker Hong Kong, out of the almost 8 billion people in the world, half of them are active in social media. This made social commerce a great opportunity for brands and businesses. Even a video marketing agency Hong Kong highlights the boom of live shopping to boost sales. Let us take a look at the basics of social commerce and dig into the 2022 Social Commerce Report!


Social commerce is defined by a social media agency Hong Kong as selling products and services on social media platforms. It involves brands and businesses building social media pages and profiles to nurture a community of followers.

Social commerce also involves setting up digital shops. It is where brands and businesses highlight their offerings. These digital shops are equipped with direct checkouts and product detail pages. They are also connected with 24/7 customer support for quick inquiry replies. Digital shops can also be linked to a live broadcast or story to facilitate sales. Features like the autofill payment process and the buy now button make shopping easier for online users.


Besides opportunities, social commerce offers a lot of benefits for brands and businesses. Here are the basics.

Audience Growth

Millions of people are already active on social media. Such a number grows at a significant rate daily. Social commerce allows brands and businesses to have a consistent audience growth. When people love your products and services, they will share them on their profiles. Their colleagues, family, and friends can also share them as they become followers of your page. As the cycle continues, your reach expands, and your followers grow.

Boost SEO

Social commerce has been proven to boost SEO. Many people get used to discover products and services on Facebook, Instagram, Twitter, etc. Digital shops, product catalogs, and video ads can make brands and businesses visible among feeds and searches. They significantly boost website traffic.

Business Metrics

A clear benefit of social commerce is the availability of analytics and metrics. Most social media pages are equipped with data collection and summarization that can become helpful business metrics for your future marketing approach. These include audience demographics, click-through rates, return on spending, etc.

Customer Retention

Social commerce is a great tool for customer retention. The key to the success of social commerce is consistent posting. It makes brands and businesses visible to people’s feeds daily. For existing followers, such visibility promotes retention. It keeps customers updated on what is going on with the brand or business.


Below are the key findings for the 2022 Social Commerce Report. This survey was made by The Influencer Marketing Factory, a global marketing agency that specializes in influencer marketing.

  • In general, 29% of online shoppers used social commerce to buy products and services every week. The top 3 industries booming in social commerce are apparel, beauty, and home products.
  • More than 40% of modern consumers prefer online shopping over buying in physical stores. This is because of the convenience and safety they brought about during the COVID-19 pandemic.
  • More than 57% of viewers in a live stream made a purchase while watching. Live Shopping has integrated real-time customer support and product promotion.
  • More than 82% of social media users discovered a product on social media and purchased it directly using a mobile phone.


The market for social commerce is huge. Even with the new normal, it is here to stay!



Tips to Improve YouTube Ads Results

YouTube is the largest video-sharing platform in the world. Next to Google, it is the second most visited online platform today. A digital marketing speaker Hong Kong notes the importance of YouTube when it comes to ads and campaigns. As video now plays an important role in the promotion of products and services, it is imperative for every brand and business to have a YouTube channel.

To date, YouTube now has more than 2 billion monthly active users (MAU). It is somewhat too close to Facebook’s MAUs. A video marketing agency Hong Kong highlights that people watch more than 2 billion hours of YouTube videos daily. As such, it makes YouTube ads an important part of video marketing. 

Below are some tips to improve YouTube ads results from a social media agency Hong Kong.

Product Feeds

YouTube is the platform where you can connect with hard-to-reach audiences. If a brand or business wants to encourage target audiences to buy a product or service, they can add a product feed to improve YouTube ads results. 

To add a product feed, enable shopping ads and link the Merchant Center with Google ads. Choose a campaign objective for your Google ads. Then choose the product feed you want to add to the campaign. You can also choose a custom selection for the ad. 

A product feed on YouTube allows viewers to learn more about the product or service and buy it. By making it easier for viewers to make a purchase, you can improve the conversion and results of YouTube ads.

Reach Optimization

Return on Ad Spend (ROAS) is the revenue earned per every dollar spent in promoting products and services. A good ROAS measure also considers brand awareness besides conversion. After all, brands and businesses may not be able to convert without potential traffic coming into their sites. 

The good news is Google ads enhanced its reach optimization. Brands and businesses no longer have to choose between skippable and non-skippable in-streams together with bumper ads. With “efficient reach optimization,” you can now mix ad types to maximize reach. 

Google recommends using at least 1 short and 1 long video ad to highlight key features of a brand, product, or service. It can greatly improve your YouTube ads results.

Video Action Campaigns

The simplest and most effective way to improve YouTube ads results is through video action campaigns. It uses a mix of in-feeds and skippable in-stream video ads of at least 10-seconds long. It is also called the reformatted TrueView campaign type.

YouTube video action campaigns let brands and businesses reach more viewers and convert them. When creating a new campaign, choose video as the campaign type for YouTube to automatically select “Drive Conversions” as a subtype. Brands and businesses can select one of these three objectives under the video action campaigns:

  • Leads
  • Sales
  • Website Traffic

Brands and businesses can also pick a target cost per action (CPA) and set parameters for a YouTube video ad. Video action campaigns automatically display on:

  • Channel Pages
  • Display Network
  • YouTube Videos
  • YouTube’s Homepage

To improve YouTube ads results, a call to action (CTA) can be added as a companion barrier.

YouTube Ad Sequence Campaigns

A unique feature of YouTube that can significantly improve ads results is ad sequencing. It allows brands and businesses to tell their stories through a series of video ads. YouTube ad sequence campaigns can:

  • Build viewers’ interests
  • Create a unified brand messaging
  • Reinforce branding

Ad sequence campaign guarantees that multiple video campaigns can all be seen by potential customers. 

To use the ad sequence approach, create a campaign under “Brand Awareness” or “Product and Brand Consideration.” Choose the “Ad Sequence” as campaign subtype, then, select a template. To reinforce a brand, you can start with a long introduction and short videos on the preceding ads.



Using Stories to Boost YouTube Views

Storytelling is the heart of every successful social media marketing. Modern consumers are no longer interested in a one-time product launch. They become loyal supporters of a brand or business when they feel being a part of a bigger impact. 

A digital marketing speaker Hong Kong highlights that Stories can help brands and businesses build an authentic connection with the community. By showing their human side and the unique forces behind them, they can successfully appeal to their viewers’ emotions. 

According to a video marketing agency Hong Kong, YouTube communities are becoming a strong foundation of social media marketing. Giving YouTubers second-hand stories experience has strengthened such communities. That is why every marketer has to know using stories to boost YouTube views as noted by a social media agency Hong Kong! Here’s how.

Create a Character 

The character is the person in the video. He or she may be a brand advocate, business owner, marketer, or partner. What is most important is that the character persona should match the target audiences. A smart way to connect to the audience is to introduce a past or present scenario that relates to the struggle of the target audience.

Create a Key Desire

The key desire should be as simple as the solution to relieve the struggle of the main character, which is also the pain points of the target audience. Just that, and nothing more complicated. Be straightforward in showing your points on the video right away. This is because modern consumers have a shorter attention span.

Create an Obstruction

The obstruction is what keeps the character from achieving his or her key desire. Obstructions can either be external or internal. External obstacles may include home obstructions, lack of resources, low budget, etc. Internal obstacles may be mindset block, self-doubt, time management, etc. Obstructions should not be complicated. Plus, listing more can draw people’s attention better.

Show What’s at Stake

Boosting YouTube videos by showing what’s at stake means conditioning the minds of the viewers with concrete examples of what will happen if they fail to overcome the obstruction in achieving their key desire. It helps them feel like a winner even before they get the solutions to their pain points. 

Show What You Can Do to Help

Once you capture the viewer’s empathy, you can now slowly open your solutions to them. You can set examples of how a product or service can help solve their pain points. If possible, show them as the best solution among other choices. 

Take Them to the Final Journey

Using Stories to boost YouTube views means taking your viewers to the final journey of buying your products or services, subscribing to your YouTube channel or website, and becoming loyal brand advocates. It does not end with just one YouTube video. But it should keep the viewers excited to get more of your brand or channel.

Key Elements of a YouTube Story

The best way to boost views among YouTube Stories is to never forget to use its key elements. Include a video thumbnail and title to serve as the hook on your Stories. They must be short and sweet to grab the audiences’ attention. They should make the audience click and watch your YouTube Stories.

The first few seconds of a YouTube Story clip should start where the hook left off. Most of the time, marketers will repeat the title. This actually results in a high abandonment rate. The best way is to lead the viewers to the elements of the story instead. Do this to keep their attention until the end of the YouTube video. 

Adopt a humanistic approach. Using Stories to boost YouTube views means being creative in connecting to all types of YouTube audiences.



How to Promote and Sell Using Instagram Live

Live streaming is growing faster than ever. Most social media platforms have experienced an abrupt usage of live broadcasts since the COVID-19 pandemic. It is predicted to continue rising within the next five years. 

A digital marketing speaker Hong Kong highlights the current growth of live streaming. It grew by 93% in 2020 with an average watch time of 26.4 minutes every session. It means that they hold the viewer’s attention 10x to 20x higher than pre-recorded videos. By 2027, the live streaming industry revenue is expected to grow at $184.27 billion. 

Technology has greatly boosted the use of live streaming as a video marketing agency Hong Kong has noted. Social media giants like Facebook, Instagram, LinkedIn, Twitter, etc. have enabled features and tools to host a live broadcast directly within the platform. Even the coming of the 5G network, which is 100x faster than 4G, supports the increase in live streaming.

According to a social media agency Hong Kong, Instagram is considered one of the top 3 social networks for video marketing. Below are some tips on how to promote and sell using Instagram Live.

Build a Q&A During Your Instagram Live Broadcast

A Q&A feature allows your visitors to ask questions while you are on a live broadcast. You can display these questions on the screen for everyone to participate in answering them.  Q&As can help you answer customers’ queries in real-time bridging the gap to the buying journey. As such, they can turn into conversions and sales.

Create a Title and Topic for Your Instagram Live Stream

Most hosts go live within a whim extemporaneously. But they do not provide a solid experience among their audiences. Creating a title and topic for your live broadcasts lets the audience know what value to expect.

To promote and sell using Instagram Live, key in your title and topic on a background graphic. They can provide an idea about the discussion points. It will organize the audiences’ thoughts. Thus, it will make it easier for brands and businesses to lead them into sales and shape brand loyalty.

Have a Branded and Short Introduction at the Beginning of Every Instagram Live

If your main focus in going on a live Instagram broadcast is to promote and sell, a branded and short introduction can be filler content that aids in brand recall. 

At the beginning of each Instagram live broadcast, introduce yourself, the brand or business, and the topic of discussion. A branded and short introduction makes it easier to repurpose IG Live content. As you repurpose the content, it allows the video to boost conversion and engagement.

Pin a Post to Inspire Viewers During an Instagram Live

A great well to promote and sell using Instagram Live is to pin a post during the broadcast. You can pin a link to the brand, product, or service you are introducing to make it easier for the audience to make a purchase. You can also encourage them to share the pinned post to boost reach. 

Pinned posts during an Instagram live encourage interaction. It is also the best way to direct your viewers on the desired actions you would like them to make. A creative way to encourage engagement on pinned posts is to perform a short countdown to click a link and take a screenshot. They can share the screenshot to their Stories for a larger reach.

Preview Your Next Instagram Live with a CTA at the End

Call-To-Actions (CTAs) have proven to be very effective in promoting and selling on Instagram. You can place them at the end of every Instagram live. Some good CTA ideas for Ig live broadcasts are:

  • Big announcement about new products and services with a subscribe button
  • Connect via chats or DMs for further queries
  • Short Preview of your next live broadcast with a registration link

Promote Your Instagram Live

Before you start an Instagram live, it is best to promote it first to your audiences. It is to encourage participation and viewing. You can create an IG Story to give a sneak peek of what’s going to happen. You can also post a countdown sticker to remind those who are interested to participate during the live event. 



What Happens on the Internet Every Minute?

The Internet was born in January 1983. It is the work of dozens of engineers, programmers, and scientists. From government research, it has evolved as an essential need to modern living. According to a digital marketing speaker Hong Kong, 4.66 billion people actively use the Internet. That is equivalent to almost 59% of the world’s population.  

Imagine what happens on the Internet every minute? The COVID-19 pandemic prompted people to use the Internet more often. A social media agency Hong Kong notes that it paves the way for social commerce. From physical stores, modern consumers gradually switch to online shopping. Facebook and Instagram introduced Shops. Pinterest enabled shoppable pins. Twitter allowed live shopping. YouTube launched product tags. 

As data never sleeps and shows no signs of aging, here’s what happens on the Internet every minute

Online Activities

4.3 million Google searches are made every minute. 84% of people use Google at least three times a day. 81% searched online for a product or service that they want to buy. 46% of these searches have local intent. It means that they are looking for merchants nearby. Around 26,000 apps are downloaded with 20% of millennials opening these apps at least 50 times per day. When it comes to email, 210 million are sent.

Online Messaging

People use the Internet to connect to the outside world. It is how they communicate with colleagues, family, friends, and strangers. Facebook users send around 9 million messages every minute. 12 million people send messages via IM, 148,000 messages via Slack and 100,000 messages via Microsoft Teams.

Online Shopping

Around 6 million people shop online every minute. At Amazon, customers spend $283,000 for purchases that happen every 60 seconds. While on Instacart, users spend $67,000 shopping every 60 seconds. As such, brands and businesses should also show up to their prospects and target audiences frequently.

Social Media

People love social media. That is why most of what they do on the Internet has to do with social media sites.

Facebook is still the king of social media. It is the 3rd most visited website next to Google and YouTube. With 2.7 billion monthly active users,  510,000 comments, 293,000 statuses updated, and 240,000 photos are uploaded every minute.

People share 65,972 images and videos on Instagram each minute. These IG posts are not just for liking. 81% of Instagrammers research products and services within the platform. 

Pinterest is still popular when people look for ideas and inspiration over the Internet. Every minute, 1,300 products pins get pinned. It is because 95% of pinners used them to plan their buying journey. 

For millennials and Gen Z, Snapchat is a crucial place of engagement. 21 million snaps are created every minute. 35% of these snaps are about products that a user wants to buy.

Currently, Twitter has 396.5 million daily active users. Around 575,000 tweets are sent every minute. Out of this number, 7,000 tweets are about movies and TV. 

Streaming Services

A video marketing agency Hong Kong highlights the popularity of live broadcast and short-form videos nowadays. At Facebook, 44 million people view live streaming every 60 seconds. Every minute, Netflix users watch 2.4 million of content while YouTubers spend 694,000 hours of streams. 

Recently, a social audio app enters the spotlight on the Internet – Clubhouse. It features live audio rooms for conversations of different niches and topics. Every minute, Clubhouse creates 208 rooms. It is very similar to Zoom (although it lacks the video) hosting 856 minutes of webinars.

And there, there’s TikTok! It is a short-form video app with audio and visual effects. TikTok users watch 5.7 million videos every 60 seconds. 


The Internet is a universe in its own right. Every minute, a myriad of downloads and uploads happened. Messages were received and sent. People search and upload content. They listen and watch audio and videos on the world wide web. For brands and businesses, what is important is to keep posting content to become visible on the Internet every second, every minute, and every day!



An Overview of YouTube’s Recommendation System

YouTube was created in 2005 as a video-sharing platform. After a year, Google bought YouTube and made it the largest video-sharing platform globally. It was also 2nd in rank as most visited in the world. Of course, its parent company, Google, ranks 1st.  Today, YouTube connects more than 2 billion people with 720,000 hours of videos uploaded daily. 

According to a video marketing agency Hong Kong, YouTube has been continuously working on improving its features and tools. The platform also aims to help brands and creators get an optimal response on every video that they upload. Let us now take a deeper look at YouTube’s recommendation system.

What is YouTube’s Recommendation System?

YouTube believes that there is a unique audience for every video. So, it is their job to find the best audience for an uploaded YouTube clip. The platform has spent more than a decade building the best experience among YouTubers. So, it comes up with a recommendation system to boost overall viewership among channels, subscribers, and video views. YouTube’s recommendation system started in 2008. During that time, the system ranks popular videos to create a big trend on the page. Today, it is entirely different. The recommendation system is now base on a YouTuber’s viewing habits and online activities. They are tailored according to specific interests coming from billions of video content on the platform. 

A digital marketing speaker Hong Kong defines YouTube’s recommendation system as helping people find videos that they are interested in and get value out of them. YouTube’s recommendation system works in two main areas – YouTube’s homepage and the “Up Next” panel. YouTube’s homepage is what people see first as they open their accounts. Here, YouTube’s recommendation system displays personalized suggestions of the latest news and trends. YouTube’s “Up Next” panel appears after a viewer finishes watching a video. It suggests new videos relevant to the content of what a viewer has recently watched. It also suggests videos that the system thinks the user might be interested in. 

How Do YouTube Personalizes Its Recommendation System?

According to a social media agency Hong Kong, YouTube is the largest social media network for video-sharing. As such, its recommendation system constantly evolves. Its custom curation continuously learns from 80 billion signals. These signals include clicks on a video, reactions from viewers, survey responses, and watch time. 

  • Clicks. Every click on a video is a strong indication of interest from the viewer. After all, nobody will click on something that he or she does not want to watch. Although, clicks on videos do not actually mean watching them. Sometimes, the click only shows an intent to search for more related videos. That is why YouTube enabled the “Up Next” panel. It is to make it easier for viewers to find relevant content that they might be searching for. 
  • Reaction from Viewers. There are different ways in how a viewer can react to a YouTube video. He or she can either comment, dislike, like, or share the video. He or she can also save the video on a playlist or subscribe to the YouTube channel that created it. YouTube’s recommendation system uses these signals to rate a video as positive or negative. Likes and shares as signs of a positive engagement. While dislikes signal negative responses on the part of the viewer. These reactions from YouTube viewers can affect the ranking or star system of a video. 
  • Survey Responses. YouTube also conducts surveys from time to time. It is to make sure if viewers are really satisfied with the videos they are watching. Here, the platform asks participants to rate the value of a video from one to five stars. Such metrics determine how satisfying a YouTube video is. Furthermore, YouTube asks viewers who have given a rating of one or two stars the reason why they rated the video as low in value. Only videos with four or five stars are rated as high-value content. YouTube is aware that not all viewers will respond to the survey. So, its machine learning has been designed to predict potential survey responses to all viewers. 
  • Watch Time. YouTube watch time is the length of time a viewer stayed to watch video content. Watch time allows YouTube to better know what a viewer will most likely watch. For example, most Wimbledon fans watch 20 minutes of highlight game clips and only a few seconds of match analysis. YouTube’s recommendation system will assume that Wimbledon game highlights are more valuable than match analysis.


YouTube’s recommendation system ranks videos by incorporating all the signals mentioned above.  Its main goal is to give viewers the content they love and help creators gain optimal reach on their video content. At the same time, YouTube’s recommendation system also aims to prevent the spread of harmful misinformation.