Live Video Streaming – The New Marketing Trend

Do you know that the first live video streaming happened when people watched VHS cassettes on CRT TVs? It is also the time that we connect to the internet using a dial-up modem. A band in Palo Alto, California, named “Severe Tire Damage” together with their colleagues at Xerox PARC performed the first live video streaming on 24 June 1993. They broadcasted it through a network called Mbone, a shorter term for the multicast backbone.  The band’s gig was seen as far as Australia. 

In 1995, RealNetwork developed the first media player for live video streaming – RealPlayer. They used it to broadcast the first live baseball game between the New York Yankees and the Seattle Mariners. In 1997, the company launched the first commercialized live video streaming through RealVideo. The true birth of live video streaming happened on 08 November 1999. Bill Clinton participated in the first ever presidential webcast, an online political discussion produced by the Democratic Leadership Council and Excite@Home Network. In 2007, the first live video streaming platform, Livestream (now Vimeo), premiered. 

YouTube hosted live video streaming in 2008. It played a big role in making it known. Twitch TV was launched in 2011. It enabled live video game streaming. allowed creators to broadcast on multiple platforms. Twitter acquired the live streaming application Periscope in 2015. In 2016, both Facebook and Instagram adopted live video streaming services as well. Since then, live video streaming has evolved as the new marketing trend. 


A video marketing agency Hong Kong has listed several statistics on the adoption and effectiveness of live video marketing today. These include the following data:

  • Live Video Streaming holds the viewers’ attention around 10x to 20x longer than pre-recorded videos. 
  • The average viewing time for Live video streaming is now 26.4 minutes per session. It grew by 93%.
  • There are 7 out of 10 people who view live video streaming daily. 
  • Around 80% of social media users would rather watch a brand’s live video than read a blog. This is because they find videos more helpful when comparing products online. About 1 in 5 of them discover a new brand or product after watching a social media live stream.
  • Live video streaming boosts influencer marketing engagement 2x.
  • As such, 75% of marketers use live streaming as a part of their marketing strategy. 79% of them believed that live videos facilitated a more authentic connection with their targeted viewers. While 61% of them planned to repurpose live video content later.

A digital marketing speaker Hong Kong also noted the following statistics:

  • Around 45% of live video streaming audiences are willing to pay for live videos of their favorite performer, speaker, or sports team. This may be the reason why businesses using live video streaming grow their revenue 49 percent faster than non-video users.
  • Live events have boomed during the COVID-19 pandemic. At the beginning of the lockdown, 1 out of 10 people in the UK and the US began live video streaming on their own. Between January and August 2020, social media live broadcast has grown by 1468%. This is because virtual events have accommodated people who cannot attend physical events because of the lockdown and social distancing measures.

According to a social media agency Hong Kong, live video streaming among social media networks is popular among the younger generation, but it is also now attracting older viewers slowly. People ages 18 to 34 or millennials are the largest group of live content users. 63% of them watch live video streams regularly. Around 34% of Generation Z or those born between 1997 to 2015 have shown interest in social media’s live video streaming. Among live stream viewers, 26% watch via Facebook, 15% use Snapchat, 13% watch via Instagram, and 13% use Twitter.

The live video streaming statistics above clearly paint a picture that it is a vibrant industry on the rise. Among brands and businesses, it may be a wise start to incorporate live video streaming if you are looking for ways to connect to your target audiences.

The New Marketing Trends in Live Video Streaming 2021

The year 2020 has proven that live video streaming is the way of the future. As it continues to dominate digital marketing, here are the new marketing trends in live video streaming 2021.

Monetizing Live Video Content

Many social media networks have added features and tools to help advertisers and creators monetize their live video streams. Facebook Stars allow viewers to send tips to the host during a live event. The king of social media will them  $0.01 for every star received. Twitter has also rolled out a tip jar button. This is a new way for users to receive and send tips. They are primarily designed for use on ticketed Spaces, live audio rooms on Twitter, but they have also been popular among Twitter’s live stream feeds. 


This is a new trend and word for live video streaming on social media platforms. It was a merger between live video streaming and eCommerce. Brands and businesses have integrated their shopping features like in-stream catalogs, product tags, and shop buttons during a live broadcast. These functions help them promote their products in real-time. They also help brands communicate directly with the live audiences to make a purchase without leaving the live video stream. Louis Vuitton is the first international brand to use a live video streaming model. The brand showcased its Summer 2020 Collection via live video streaming on Tmall, a Chinese retail app. 



Fixing the Common Mistakes YouTubers Make

With the rising demand for video marketing, YouTube reported revenue and user growth in the first quarter of 2021. The platform now has 2.3 billion monthly active users and an advertising revenue of $6.8 billion. This is a 49% jump from its last quarter of 2020 report. YouTube’s reach is even higher than its total number of users. Its auto-play feature makes it even more powerful to tap into 2.85 billion Facebook users, 1.16 billion Instagrammers, 3.1 billion Messenger users, and 2 billion WhatsApp users. No wonder YouTube ranks as the second most popular search engine and second most popular social media platform. 

Around 62% of brands and businesses use YouTube to upload video ads and content. 90% of people say that they discover a new product through YouTube videos. Yet, a lot of marketers get frustrated about their YouTube marketing results. Here are some of the most common mistakes YouTubers make and how to fix them. 

Failure to Optimize Video Thumbnails

A digital marketing speaker Hong Kong notes that the most common mistake YouTubers make is the failure to optimize video thumbnails. A thumbnail is a smaller version of a full digital image. A video thumbnail is a still image that serves as a preview on YouTube videos. Like a book cover, it should be designed to entice viewers to click and watch the video. A great video thumbnail creates a professional look on YouTube videos. It also fulfills the expectations of video searchers. For example, when a searcher is looking for videos about how to create a Facebook ad and the thumbnail shows a screenshot of a Zoom call, they may not find it interesting and relevant to click and watch. Let your video thumbnails speak to your viewers. Giving them a relevant preview of their expected answers will let them click the link and watch your YouTube video.

Uploading Every Thing They Do

Another common mistake YouTubers make is uploading everything they do. While it is highly recommended to consistently post on Facebook and Instagram daily, people on YouTube consume video content differently. YouTubers need to be strategic about what to publish on their channel. They have more chances to get found by uploading videos twice a week. Better yet, make it once a week or once a month and stick to it. In this way, you can focus on making quality content to position yourself as a trusted source.

Uploading Promotional Videos Most of the Time

Another mistake that YouTubers commonly make is uploading promotional videos all the time. According to a social media agency Hong Kong, every brand and business should follow the 70-20-10 rule when posting content. Modern consumers don’t want brands that are too pushy or salesy. That is why every YouTube video must have a job to do. YouTubers should create educational videos 70% of the time. These should help the viewers learn how to solve their pain points and problems. Sharing videos on YouTube may not be a common practice. But YouTubers should once in a while do it. They can also credit and link other channels or co-YouTubers 20% of the time. This is to establish rapport among brands, creators, and the YouTube community. YouTubers should then be uploading only 10% of promotional videos. This is because most people go to YouTube for education and entertainment. By giving those values to your viewers, your YouTube channel will surely reap success.

Using Confusing Messages on Videos

It is somewhat easy for YouTubers to create a lot of individual videos that evolve on random topics. But one common mistake YouTubers make is uploading irrelevant videos that may not be helpful to your viewers. Subscribers of a YouTube channel expect to see videos relevant to the channel’s niche. But if they saw videos that do not fit, they can drive these channel subscribers away. The best way to create videos with consistent messaging is to consider the next logical question most viewers may ask after watching a video on your channel. Create videos that interest them based on the niche or topic of your YouTube channel. 

Using Video Titles from an Expert’s Perspective

A video marketing agency Hong Kong has noted the importance of creating a headline or title on YouTube videos that relate to the viewers. Most YouTubers made the mistake of creating video titles from an expert’s perspective. Because of this, viewers avoid clicking the video link since they don’t understand the technical terms on the title. YouTubers should always have the audience in mind when creating video headlines or titles. Take into account how people make a search. Create titles similar to the languages they type on the search box. The easiest way to know this information is to share a poll via YouTube’s Community tab. Here, you can ask 1,000 subscribers about what they want to see on your YouTube channel. YouTubers can also observe relevant YouTube channels to identify the exact language that a particular group of audience use. 


Translating YouTube success into business growth means creating video content that serves both the audience and the business. This strategy calls for consistency in video messaging and posting. At the same time, YouTubers should always think about their audience. They should educate and entertain them to lead them into conversions.



The Best Live Streaming Equipment

Modern social media users consume more video content than ever before. A vast majority of them prefer to watch a live broadcast over a recorded video. Facebook Live, Twitter Live, YouTube Live, and Periscope are the top platforms where users commonly go on a live broadcast. Statistics also show the power of live streaming such as:

  • Live streams are preferred by 82% of social media users over a brand’s social post.
  • Live streaming will cover 82% of the Internet traffic by 2022.
  • Live video campaigns boost engagement rate 2x than influencer marketing.
  • Live videos hold the viewers’ attention 10x to 20x longer than recorded videos.

On Facebook Live alone, there were around 2 billion viewers last year. This shows a quadruple climb in just a single year.

  • Facebook Live produces 6x more interactions than traditional videos.
  • Facebook Live gets 10x more comments than regular videos.
  • Facebook users watch Facebook Live 3x longer than recorded videos.

The fastest way to go on live streaming is by using a mobile camera with built-in audio. But for brands and businesses, going on a live stream is much more than marketing and technology as a digital marketing speaker Hong Kong has noted. To establish a good reputation, brands and businesses need to use professional live streaming equipment to make their live broadcast stand out. Here are some of the best ones!

Audio Equipment

A social media agency Hong Kong notes that in live streaming, audio quality is more important than video quality. This is because audio relays the exact message of a live video. As long as the audio quality remains high, the viewers can grasp the message of the broadcast even if its image fades or stutters. There are 3 types of audio equipment for live streaming.

  • Entry-level and prosumer video cameras have low- to medium-quality audio systems.
  • Professional video cameras have medium- to high-quality audio systems. This is the same quality as USB and 3.5mm microphones.
  • There are also professional video cameras with XLR microphones that have excellent audio systems.

The best live streaming audio equipment is wired 3.5mm lavalier mic or consider XLR microphones. They both meet the global standard for audio quality and durability.

Video Cameras

A video marketing agency Hong Kong notes that video cameras for live streaming come in different trade-offs. Brands and businesses need to understand that there are thousands of live streaming cameras available in the market. But it is important to get the right one that would fit the needs of a brand’s industry or niche. 

  • Entry-level video cameras cost cheaper with a price range of $300 to $700. Their video quality can be good provided there is proper lighting. They have basic connectivity features and don’t have manual controls. These types of cameras can be ideal for small businesses and startups showing behind the scenes among their loyal followers.
  • Mid-range video cameras have better image quality than entry-level ones. The prices of these types of cameras range from $800 to $3,000. They have an HDMI connectivity feature and offer few manual controls. Also called prosumer cameras, these types of cameras work best when going live to host Q & As or interview an influencer.
  • Professional video cameras have higher resolutions and sensors. The prices of these types of cameras range from $1,500 to $25,000. They produce excellent image quality under SDI and XLR connectivity. With manual controls, professional video cameras allow interchangeable lenses and are more durable. If you want to go live to launch a product or highlight the value of a brand, these video cameras can very well help you stand out among the audiences.

The quality of connection and images are very important when doing a live stream. It may be hard to engage with the audience if your video camera’s connectivity is suffering. The audience may also leave watching a live stream if they cannot view the host and guest clearly. Thus, the best live streaming video cameras are the professional types. They can be an expensive investment but will produce good returns in the long run.

Video Streaming Accessories

The equipment needed for live streaming is not limited to audio microphones and video cameras. Brands and businesses will need a variety of accessories to tie the production together. These include cables, lights, light stands, tripods, and other random things. They can make live streaming more engaging and fun. 

  • DisplayPort, HDMI, and SDI cables are the best cables to use during live streaming. DisplayPort cables are perfect when connecting to LCD monitors within short distances. HDMI cables offer good connections between audio and video equipment as long as their distance does not exceed 50 feet. For longer distances, SDI cables are recommended. 
  • The best lighting system for live streaming is the three-point system. It is the use of a key light for the live stream’s overall exposure, a fill mirroring the key light on the opposite side of the camera to allow dimming or increase lighting as needed, and the backlight to make a subject shine from behind. 
  • The best tripods for live streaming are those with fluid heads. They are tripods with movable plates to capture movement in smooth pans and tilts. 


Using the best live streaming equipment is crucial to the success of a live broadcast. Viewers can tolerate spotty streams for around 990 seconds, so live streamers should make sure that their audio and camera system connects well. To further capture the viewers’ attention, live streamers can use accessories to make them more engaging and fun.



Live Streaming Tips for Beginners

Live Streaming is really alive! It is going to explode on a global scale this year. It is expected to account for 82% of Internet traffic by 2022. The lockdowns and social distancing measures of the year 2020 have curbed traditional physical events into virtual live events. Thus, with a diverse entertainment ecosystem, live streams have seen impressive growth. Year over year, it has recorded a 99% growth of hours watched. Live Streams last year have been watched for around 1.6 billion hours. The daily watch time for Facebook Live broadcasts has also grown 4x. While 82% of online users prefer a live video to other social media posts. With such great statistics, it may be the right time to harness the power of live streaming. If you are a beginner, here are some smart tips.

What Is Live Streaming?

Live streaming is a technology that allows people to create, share, and watch a video broadcast in real time. It is a bit like a live TV show, yet people need an Internet connection and an Internet-enabled device to create, share, or watch a live stream. Unlike prerecorded videos, live streams cannot be censored, curated, cut, or edited. Some live streaming events are private. Some examples are video conferences on Skype or Zoom. Such real-time video conferencing only allows people who are invited to join the live streaming. To make sure of its privacy, passwords protect the video conference. On the other hand, most live streams are public. This means that hundreds, thousands, or millions of users can watch it. Viewers can comment and interact during the live stream. They can also share emojis and gifts with the host.

Reality TV Shows and YouTube are the inspirations behind live streaming according to a video marketing agency Hong Kong. Here, people can show the world anything they are doing at the exact moment they are doing it. Live streaming gives people a chance to be virtual creators and presenters by connecting to audiences. Live streaming lets people directly connect to their colleagues, family, favorite celebrities, friends, etc. Many live streamers love the sense of being and self-expression that live streaming gives them. Sharing something and getting positive feedback in return can boost their confidence and self-esteem. At the same time, live streamers can also earn revenues through bonuses, brand partnerships, tips, and virtual coin gifts.

How to Get Started with Live Streaming?

Live streaming is never easy, but it is also never hard. Here are some tips on how to get started with live streaming for beginners as posted by a digital marketing speaker Hong Kong.

Establish Your Live Streaming Goals

A lot of live streamers commit the same mistake of not setting a goal or goals for their live streaming content. Before doing a live broadcast, it is important to establish your live streaming goals. A social media agency Hong Kong has noted the following as the most common goals of live streaming among social media platforms.

  • Brand awareness
  • Brand engagement
  • Build a community
  • Drive website traffic
  • Exposure
  • Generate leads
  • Revenue growth

Pick Your Type of Live Streaming Content

The second step you need to do before doing a live stream is to pick the type of content you’ll want to do. Among some popular live streaming content are the following:

  • BTS (behind the scene)
  • Contests and giveaways
  • Educational videos
  • Gaming streams
  • Interview 
  • Q&A (question & answer)
  • Product launch
  • Product promotion
  • Storytelling
  • Unboxing
  • Webinars

Pick Your Live Streaming Platform and Software

The third step is choosing the right live stream platform and software you will be using for a live broadcast. A live stream platform is a video hosting app that allows users to do a live broadcast. It is a critical broadcast tool because each platform has a particular type of audience. So, what is important is for a live streamer to use a live streaming platform that matches his audience type. For example, travel vloggers may want to use Facebook or Instagram Live. Gamers mostly do their live streaming on Mixer, Twitch, or YouTube. 

Another big step is choosing the right live streaming software. The live streaming software is an encoding program that converts live streaming into digital format. They also help customize your live broadcast by allowing you to add graphics and use multiple audio and camera sources. There are multiple live broadcasting software in the market right now. Among the most popular and robust software are OBS, vMix, and Wirecast. 

Set Up Your Live Streaming Equipment

After choosing a platform and software for live streaming, the next step is to set up your live streaming equipment. There are four essential pieces of equipment you will need to power up your live broadcast. These are the following:

  • An audio mixer that allows using multiple audio sources and microphones during a live stream. 
  • A desktop or a laptop to access your live streaming platform and software during the broadcast. 
  • A microphone to ensure audio quality on your live stream. This is very important for viewers to understand what you are saying. 
  • Multiple cameras to capture your live stream. They may either be a desktop camera, digital camera, laptop camera, or USB webcams. 

A live streamer will also need Internet access with enough bandwidth to power the live stream. 

  • The minimum bandwidth required for regular live streaming is 0.5 Megabits per second (Mbps). 
  • The minimum bandwidth required for a standard definition live streaming is 3.0 Mbps.
  • The minimum bandwidth required for high-definition live streaming is 5.0 Mbps.
  • The minimum bandwidth required for an ultra-HD or 4k live streaming is 25 Mbps.

Test Everything Before Going on a Live Broadcast

Before live streaming, the last step you’ll need to do is test everything. Never underestimate the power of testing before a live stream. A simple test can help you prevent any potential issue or problem and will let you go live on the fast track.