Sports have been making waves among social media networks. From the NBA to the Olympics Games, the world welcomes back the Super Bowl. Super Bowl LVI is an ongoing championship game by the National Football League. For this year, Los Angeles Rams compete with Cincinnati Bengals.
According to a digital marketing speaker Hong Kong, world sports games have boosted conversations and engagement among social media networks. A video marketing agency Hong Kong highlights that climax moments on the games can be a great opportunity to promote relevant offerings among brands and businesses. Even a social media agency Hong Kong uses a Super Bowl strategy to promote special offerings every season of the game.
Below, let’s take a look at how social media platforms showcase Super Bowl LVI!
Facebook & Instagram
Meta, the rebranded name of Facebook and Instagram’s parent company partners with NFL to dress up its 3D Avatars with the competing team’s outfit. The platform also adds new facial shapes to better mimic users. For persons with disabilities, Meta adds assistive devices such as Cochlear implants, over-the-ear hearing aids, and wheelchairs to make their avatars more factual.
After the Super Bowl LVI game, Meta hires Foo Fighters to rock the metaverse. Foo Fighter is a Rock and Roll Hall of Famers. It is an American rock band from Seattle, Washington founded by former Nirvana drummer Dave Grohl. The band will preview the next stage of the digital concert experience on Facebook, Instagram, and Horizon VR. Concert Director Mark Romanek designs a surreal stage with never-played and rare-played Foo Fighters’ tracks.
For another year, TikTok will be hosting the Super Bowl Tailgate Event. This time, “The Chainsmokers” headlines the event. The social media platform also showcases Super Bowl LVI tie-in campaigns and clippings as the game gets underway. These give brands the opportunity to snag the attention of half-interested Super Bowl viewers to swipe the app while watching.
Hasflags are emojis linked to a hashtag. As part of the Super Bowl LVI, the social media platform showcases them for the event itself and the two teams. Among the popular hashflags are #RamsHouse, #RuleltAll, and #SBLVI. The platform will also be running a brand bowl event. It will feature the best of tweets during the Super Bowl LVI. Among them are:
- Best adjustments to real-time events
- Most creative use of Twitter during Super Bowl LVI
- Most engaging single video tweet on the (re)play of the game
- Most retweets om a single tweet via retweet rusher
- No-tv touchdown conversations
- The tweet that drives the most conversation as the MVP
Lastly, Twitter will display a huge LED screen on the rooftop of SoFi Stadium to display Super Bowl predictions from the Twitter nation. Fans will see their names on the big screen instead of the usual confetti images.
YouTube & Google
YouTube will be hosting an AdBlitz Showcase about the campaigns before, during, and after the Super Bowl LVI. It can a great resource on how brands approach the Super Bowl ads slots. These ads slots have been going around revenue of $6.5 million per 30-second every season.
On the other side, YouTube’s parent company, Google, launches obligatory trend maps for the Super Bowl LVI. These trend maps include the most searched player and team during the NFL league plus the most searched wings flavors ahead of the game. To get their head in the game, users can also use Google’s voice assistant.
THE BOTTOM LINE
There’s a lot of excitement that social media brings to celebrate impactful global events. With the Super Bowl LVI, they showcase the highlights of the games and the brands who make things happen.