Understanding online consumer behavior is essential for every brand and business venturing into eCommerce. According to a digital marketing speaker Hong Kong, it is a process in which customers decide to make a purchase. For a social media agency Hong Kong, understanding their expectations, influences, and needs can help develop strategies to boost customer base and revenue. If you want to understand more about customer behaviors, here are four types of online shoppers, according to a video marketing agency Hong Kong.
The busy twins are either rational website visitors or satisfiers. He first visits the website homepage and directly jumps on a category or internal search. He feeds the filter up to the brim and shortlisted different items. If no product matches the criteria on his search results, he abandons the website. A rational shopper knows what he exactly needs and buys only when fully convinced. The satisfier commonly grabs any offer that matches his criteria and goes to other businesses. To trigger a purchase with the busy twins, online marketers should segregate items not only per category. They should also filter products by mood, occasion, and utility. Get creative with product listings and strengthen their filters for integrated comparisons.
The hesitant twins are underconfident maximizers. Because they lack knowledge of the offering, they check out the most popular and recommended products. These online shoppers then click all alternative brands and variations. They check the specs to understand the offerings more. The hesitant twins commonly fill out registration forms and add some selected products to their cart. They have compared them many times before doing so. They also added coupon codes and quantities and made another check on all the specs and variations of the carted items by going through all reviews. But most of the time, they will leave without completing the purchase as the many choices put them off. Online marketers should limit the number of options for each product when dealing with hesitant twins. They should also provide enough positive affirmations and feedback to trigger a sale.
The passionate purchaser is an impulse bulk buyer. He cannot wait to own the latest product in trend. He commonly browses the website homepage and jumps into the “What’s Hot” categories, skipping product filters. He opens multiple windows and happily scrolls, adding many items to his shopping carts. Most of the time, he checks the colors, matching accessories, and product patterns. The passionate purchaser ends up making a bulk purchase. Online marketers should provide different product variations when dealing with this online shopper. If possible, brands should show the product live in action through videos. To trigger a purchase, they should tap on the factor of “emotional gratification” with captivating and large images of the offerings.
A wish lister checks out all categories of products and services. The search is not limited to a specific line of offerings. A wish lister browses and scrolls extensively and frequently visit different product pages. Then, such an online shopper continuously adds selected items to his cart and moves most of them to his wish list. He leaves without completing any purchase because affordability puts him off. Online marketers can trigger a sale to a wish lister by offering a surprise discount.