The State of Content Marketing in 2022

A digital marketing speaker Hong Kong highlights that there is no doubt about the importance of content marketing to the success of every brand or business. For a social media agency Hong Kong, it is the pillar of getting website traffic. Even a video marketing agency Hong Kong notes that digital marketing will never exist without content marketing. Below, let us see the basics of the state of content marketing in 2022.


Nowadays, content marketing is a strategic approach of consistently providing relevant and valuable pieces of content to drive profitable actions among online consumers. It is no longer limited to text articles or blogs. Content marketing may include but is not limited to the following:

  • Blog posts
  • Graphs
  • Infographics
  • Images or Photos
  • Live Streams
  • Memes
  • Podcasts
  • Quotes
  • Shopping Catalogs
  • Webinars
  • Videos


Statistics can attest to the importance of content marketing among brands and businesses.

More than 90% of companies engage in content marketing strategies. Around 91% of B2-B marketers and 86% of B2C marketers use content marketing. They spend over 25% of their budget on content creation and posting. That means that content marketing generates leads and increases sales.

Around 80% of modern consumers long to learn about products and services. Content marketing is the answer to such a need. In fact, 68% of them spend time reading about a brand, business, offering, product, or service. They spend 20% of their time online reading content. It means that content marketing plays an important role in keeping brand loyalty and readers’ attention.

Content marketing is the most affordable way to generate leads, improve brand loyalty, and increase direct sales. It costs 62% less than traditional marketing but can generate 3x as many leads. More than 70% of existing customers feel closer to a brand through content marketing.


If Facebook is the king of social media, content marketing is the queen of social media posting. Every brand or business needs different types of content to build communities and nurture them on their social media pages and websites. That is why content marketing is considered the most vital element of digital marketing. It is the primary strategy to optimize SEO. 

As mentioned, content marketing today is not just writing articles and blogs. It is more of creating videos and visuals that appeal to the masses. Luckily, most social media platforms are equipped with features and tools to help advertisers, brands, and creators. When it comes to marketing goals, content marketing is best to boost brand awareness, lead generation, and website traffic.

To increase the quality of content, brands and businesses should always follow these rules.

  • The content must be original.
  • The content should answer the questions of the target customers.
  • The content should be created around a specific goal.
  • The content should have a strong headline.