Would you like your followers to download a PDF template, head over to your landing page, or sign up for a free trial? Whatever you want your audience to do, you need a CTA to shout it clear and loud! A digital marketing speaker Hong Kong notes that writing a strong call to action often breaks or makes a marketing campaign. It is an element that greatly impacts conversion rates. If you want to better understand how a CTA works, here’s everything you need to know about it.
WHAT IS A CALL TO ACTION?
A social media agency Hong Kong defines a call to action (CTA) as the next step that brands and businesses want their audience or consumer to take. They can be a buy button to complete a sale, a download button for a free app trial, subscribe button for newsletters or updates, etc. CTAs are both soft and hard strategies on marketing depending on the target customer’s journey. For example, a new page visitor may need to learn new products through a free trial. While brands and businesses may need to make the buying experience of their existing loyal followers through a “Buy now” or “Shop now” button.
CTAs are a secret weapon among digital marketers. Do you know that 90% of people who viewed your headlines also viewed your CTAs? CTAs on Facebook posts have increased click-through rates by 285%. They have also boosted click-through rates on emails by 371% and sales conversions by 1617%. These statistics may be the reason why many brands and businesses have CTAs on their emails and landing pages. If a page has plenty of whitespaces, positioning a CTA button in an isolated space can draw the audience’s attention. This makes it more powerful to drive action. A video marketing agency Hong Kong also notes that CTAs are a powerful conversion tool on video marketing. Putting a CTA on the mid-roll of a video content receives the highest conversion rate.
SOME EXAMPLES OF THE MOST COMMON CALL TO ACTION
Are you looking for ways to improve your social media pages and websites? Would you like to convert more audiences and visitors into customers, followers, or subscribers? A powerful call to action can help you accomplish such goals. Make it short but sweet. Start with a strong verb (action word), then follow it up with an adverb, a subject, or both. Here are some examples of the most common CTAs.
|Add to Cart||Get Started|
|Avail Free Trial||Grab Offer|
|Book Now||Learn More|
|Buy Now||Limited Time Offer|
|Check it Out||Register Now|
|Click Here||Send Message|
|Create Free Account||Subscribe Today|
|Find Out More||Swipe Up|
|Get Access||Take Advantage|
|Get Offer||Use Code|
Facebook has been using CTA buttons per objective for a few years now. The options include Download, Learn More, Send Message, Shop Now, and Swipe Up. These interfaces greatly help boost conversions and reinforce ads and campaigns. Overall, an AdEspresso experiment showed that Facebook ads with CTAs gained 49 conversions while those without them only converted 20.
WAYS TO CREATE AN EFFECTIVE CALL TO ACTION
A call to action plays an important role in conversion and lead generation. To create an effective CTA, brands & businesses must ensure that this part is well-executed. Here are some ways to create an effective call to action.
- Pick a Strong Verb. Using strong action words compels the audience to go for it. The verb should be clear and instructive. Try using command words like download, get, post, sign up, or shop, etc.
- Align CTAs with your Brand Voice. Align the tone of your CTAs with your brand voice. If a brand’s trait is generally cool, use chill and fresh command words. If a brand voice is professional and upscale, use formal or technical words to entice the audience.
- Consider Urgency. Limiting CTAs with a timeframe like “Call Us Today” or “Limited Sales” entices viewers to respond more on the CTA. They create fear of missing out (FOMO) or a sense of urgency.
- Keep it Conversational. Keeping a CTA conversational makes it less pitchy or salesy. A simple trick is to use the “You” in the copy. This makes readers feel like the brand or business cares.
- Make the Benefits Clear. Consumers care what is in store at the CTA for them to click. So, it is best to tell your unique selling point (USP) on your call to action. Do this by using enthusiastic or exciting words like “Get Access Now” or “Take Advantage.”
- Make it Stand Out. Creativity is the key to making your CTAs pop. They can be a big button, highlighted link, or pop-up box on your social media page or website. Adding emojis or graphics can give a light oomph among call-to-actions. Using bold, bright, and contrasting colors can suggest value on the CTA.