Digital marketing is a very challenging task. It involves community building, content creation (images, text, and videos), paid ads, social listening, social media management, tracking analytics, etc. According to a digital marketing speaker Hong Kong, it is important for brands and businesses to have someone dedicated to each role. As a social media agency Hong Kong highlights that skills and time are the main core of success. Even a video marketing agency Hong Kong never had a doubt that different managers should handle different roles.
Out of the many facets of digital marketing, social media is the most critical. It does not only involve different social media platforms. It also entails unique content and posting for each network. There are 4 solid reasons to hire a social media manager. These reasons will result in a successful digital marketing strategy.
What Is a Social Media Manager?
A social media manager creates, manages, and publishes social media content on social media pages. He or she is also responsible for interacting with customers, influencers, and stakeholders of a brand or business on social media. As he or she takes over community management roles, it is also his/her responsibility to measure, report, and track key performance indicators (KPIs). Based on these functions, it is, therefore essential for a social media manager to have the following skills:
- Communication Skills
- Creative Design
- Critical Thinking
- Data Analysis
A Social Media Manager Can Create Multi-Strategy
Posting on social media without a real plan is like aiming for a target while doing it blindly. That is why you need a social media manager to craft a multi-strategy to achieve digital marketing success. A social media manager can craft a bespoke social media strategy that caters to the goals of a brand or business. He or she will ensure posting content on the right platform and reaching the right audiences at the right time.
A Social Media Manager Can Handle Paid Social
Paid social is the practice of posting sponsored content on different social media pages. It involves third-party advertising to better reach target customers. Paid social significantly boosts marketing reach and traffic. A social media manager has adept experience in running paid ads. They understand compelling copies and can very wall convert target audiences into paying customers.
A Social Media Manager Can Save Time
Running a business is very time-consuming. That is why it is important to designate a social media manager to handle such an overwhelming management task. There is a need to consistently post on different platforms to the right audience at the right time. There is a need to continuously communicate with customers, partners, and stakeholders. Outsourcing these tasks to a social media manager gives you more time to handle other aspects of the business.
A Social Media Manager Can Track Marketing Stats
Most social media platforms provide key performance indicators (KPIs). These are insights and metrics to help you improve your digital marketing strategy. A social media manager very well knows how to handle these data. He or she can analyze the insights pulled from social media platforms to tailor content and targets that are more effective.