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All About Instagram Reels

The COVID-19 pandemic has made great changes in the world. It changed how people connect, learn, shop, and work. A digital marketing speaker Hong Kong highlighted that everything has gone online. The lockdowns and social distancing measures made people realize the comfort and convenience of staying indoors with their loved ones.

According to a social media agency Hong Kong, one major change that happened recently is the rise of short-form videos. It started with TikTok, a short music clip app, that boomed around three to six months after the coronavirus outbreak. Many social media platforms tried to clone and mimic the app because of its popularity.

A video marketing agency Hong Kong recorded a list of the said TikTok clones. These include YouTube Shorts, Snapchat Spotlight, the short-lived Twitter Fleets, and Instagram Reels. Of all these clones Instagram Reels offers the best TikTok competition. Let’s find out all about Instagram Reels!

WHAT ARE INSTAGRAM REELS?

Reels are 60-second music clips. These entertaining videos are easily discoverable on Instagram because they show on a dedicated Reels tab, Explore tab, and IG feeds. Using the Instagram camera, users can record a reel all at once or in a series of short clips. They can also upload Reels from the gallery of a device.

To start creating Reels, press and hold the capture button and choose “Create Reels.” When creating Reels, Instagrammers can do the following edits:

  • Add AR effects
  • Add audio
  • Align objects
  • Control Speed
  • Use a countdown timer

If an Instagram account is set to public, Reels can be shared on Explore, feeds, and the Reels tab. If an Instagram account is set to private, Reels can only be shared on the followers’ feeds. Unlike IG Stories, Reels do not disappear after 24 hours.

There are several ways to watch Instagram Reels. First, users can browse their feeds and click a post showing the Reels icon to view it. Second, they can visit the Explore tab to unveil more Reels. Last, they can search for Reels using hashtags.

Recently, Facebook also enabled the Reels function on its main platform. It will allow seamless sharing of Instagram Reels on Facebook feeds, group pages, and watch. It will also boost Reels usage to all Facebook and Instagram followers.

DIMENSIONS OF INSTAGRAM REELS

Like IG Stories, Instagram Reels are designed to be viewed in full vertical screens. It is because most Instagrammers used mobile devices to access the app. It is, therefore, recommended to shoot Reels directly on mobile to stick to their optimal dimensions.

If you will be creating content for Reels using a camera, the recommended aspect ratio is 9:16. The frame should be sized at 1080 x 1920 pixels. Always remember the caption at the bottom fifth of a Reels video. So, it is best to avoid having important visual elements in this section.

STATISTICS ABOUT INSTAGRAM REELS

Instagram currently has 2 billion monthly active users (MAU). As the platform shifted into a phot-and-video-sharing app, Reels have a lot of potentials to reach a large audience base. Short-form videos have been a hit on the platform. In fact, Stories average a daily 500 million usage. Instagram Reels was first tested in Brazil as “Cenas.” It has increased Brazil’s Instagrammers by 4.34% after the launch. On the 5th of August, 2020, Instagram officially launched Reels to 50 countries.

Around 20 out of 30 NBA teams use Reels and had great success gaining 22% more engagements. The Los Angeles Lakers gathered the most Reels engagements with 6.8 million views in one Reels video. The team’s Instagram Reels videos have an average engagement of 385 thousand.

Many other brands shared the same success. Nike, for one, averages 4.6 million views per Reels. This year, 70% of Instagram marketers are looking to increase their ad spend in Reels. It is because the IG short-form video format receives a rate of 22% more engagement than regular IG videos.

Reference: https://blog.red-website-design.co.uk/2022/02/18/instagram-reels-basics/

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How Social Media Platforms Showcases Super Bowl LVI

Sports have been making waves among social media networks. From the NBA to the Olympics Games, the world welcomes back the Super Bowl. Super Bowl LVI is an ongoing championship game by the National Football League. For this year, Los Angeles Rams compete with Cincinnati Bengals

According to a digital marketing speaker Hong Kong, world sports games have boosted conversations and engagement among social media networks. A video marketing agency Hong Kong highlights that climax moments on the games can be a great opportunity to promote relevant offerings among brands and businesses. Even a social media agency Hong Kong uses a Super Bowl strategy to promote special offerings every season of the game.

Below, let’s take a look at how social media platforms showcase Super Bowl LVI!

Facebook & Instagram

Meta, the rebranded name of Facebook and Instagram’s parent company partners with NFL to dress up its 3D Avatars with the competing team’s outfit. The platform also adds new facial shapes to better mimic users. For persons with disabilities, Meta adds assistive devices such as Cochlear implants, over-the-ear hearing aids, and wheelchairs to make their avatars more factual.

After the Super Bowl LVI game, Meta hires Foo Fighters to rock the metaverse. Foo Fighter is a Rock and Roll Hall of Famers. It is an American rock band from Seattle, Washington founded by former Nirvana drummer Dave Grohl. The band will preview the next stage of the digital concert experience on Facebook, Instagram, and Horizon VR. Concert Director Mark Romanek designs a surreal stage with never-played and rare-played Foo Fighters’ tracks.

TikTok

For another year, TikTok will be hosting the Super Bowl Tailgate Event. This time, “The Chainsmokers” headlines the event. The social media platform also showcases Super Bowl LVI tie-in campaigns and clippings as the game gets underway. These give brands the opportunity to snag the attention of half-interested Super Bowl viewers to swipe the app while watching.

Twitter

Hasflags are emojis linked to a hashtag. As part of the Super Bowl LVI, the social media platform showcases them for the event itself and the two teams. Among the popular hashflags are #RamsHouse, #RuleltAll, and #SBLVI. The platform will also be running a brand bowl event. It will feature the best of tweets during the Super Bowl LVI. Among them are:

  • Best adjustments to real-time events
  • Most creative use of Twitter during Super Bowl LVI
  • Most engaging single video tweet on the (re)play of the game
  • Most retweets om a single tweet via retweet rusher
  • No-tv touchdown conversations
  • The tweet that drives the most conversation as the MVP

Lastly, Twitter will display a huge LED screen on the rooftop of SoFi Stadium to display Super Bowl predictions from the Twitter nation. Fans will see their names on the big screen instead of the usual confetti images.

YouTube & Google

YouTube will be hosting an AdBlitz Showcase about the campaigns before, during, and after the Super Bowl LVI. It can a great resource on how brands approach the Super Bowl ads slots. These ads slots have been going around revenue of $6.5 million per 30-second every season.

On the other side, YouTube’s parent company, Google, launches obligatory trend maps for the Super Bowl LVI. These trend maps include the most searched player and team during the NFL league plus the most searched wings flavors ahead of the game. To get their head in the game, users can also use Google’s voice assistant.

THE BOTTOM LINE

There’s a lot of excitement that social media brings to celebrate impactful global events. With the Super Bowl LVI, they showcase the highlights of the games and the brands who make things happen.

Reference: https://www.socialmediatoday.com/news/how-social-platforms-are-celebrating-super-bowl-lvi/618625/

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How to Promote and Sell Using Instagram Live

Live streaming is growing faster than ever. Most social media platforms have experienced an abrupt usage of live broadcasts since the COVID-19 pandemic. It is predicted to continue rising within the next five years. 

A digital marketing speaker Hong Kong highlights the current growth of live streaming. It grew by 93% in 2020 with an average watch time of 26.4 minutes every session. It means that they hold the viewer’s attention 10x to 20x higher than pre-recorded videos. By 2027, the live streaming industry revenue is expected to grow at $184.27 billion. 

Technology has greatly boosted the use of live streaming as a video marketing agency Hong Kong has noted. Social media giants like Facebook, Instagram, LinkedIn, Twitter, etc. have enabled features and tools to host a live broadcast directly within the platform. Even the coming of the 5G network, which is 100x faster than 4G, supports the increase in live streaming.

According to a social media agency Hong Kong, Instagram is considered one of the top 3 social networks for video marketing. Below are some tips on how to promote and sell using Instagram Live.

Build a Q&A During Your Instagram Live Broadcast

A Q&A feature allows your visitors to ask questions while you are on a live broadcast. You can display these questions on the screen for everyone to participate in answering them.  Q&As can help you answer customers’ queries in real-time bridging the gap to the buying journey. As such, they can turn into conversions and sales.

Create a Title and Topic for Your Instagram Live Stream

Most hosts go live within a whim extemporaneously. But they do not provide a solid experience among their audiences. Creating a title and topic for your live broadcasts lets the audience know what value to expect.

To promote and sell using Instagram Live, key in your title and topic on a background graphic. They can provide an idea about the discussion points. It will organize the audiences’ thoughts. Thus, it will make it easier for brands and businesses to lead them into sales and shape brand loyalty.

Have a Branded and Short Introduction at the Beginning of Every Instagram Live

If your main focus in going on a live Instagram broadcast is to promote and sell, a branded and short introduction can be filler content that aids in brand recall. 

At the beginning of each Instagram live broadcast, introduce yourself, the brand or business, and the topic of discussion. A branded and short introduction makes it easier to repurpose IG Live content. As you repurpose the content, it allows the video to boost conversion and engagement.

Pin a Post to Inspire Viewers During an Instagram Live

A great well to promote and sell using Instagram Live is to pin a post during the broadcast. You can pin a link to the brand, product, or service you are introducing to make it easier for the audience to make a purchase. You can also encourage them to share the pinned post to boost reach. 

Pinned posts during an Instagram live encourage interaction. It is also the best way to direct your viewers on the desired actions you would like them to make. A creative way to encourage engagement on pinned posts is to perform a short countdown to click a link and take a screenshot. They can share the screenshot to their Stories for a larger reach.

Preview Your Next Instagram Live with a CTA at the End

Call-To-Actions (CTAs) have proven to be very effective in promoting and selling on Instagram. You can place them at the end of every Instagram live. Some good CTA ideas for Ig live broadcasts are:

  • Big announcement about new products and services with a subscribe button
  • Connect via chats or DMs for further queries
  • Short Preview of your next live broadcast with a registration link

Promote Your Instagram Live

Before you start an Instagram live, it is best to promote it first to your audiences. It is to encourage participation and viewing. You can create an IG Story to give a sneak peek of what’s going to happen. You can also post a countdown sticker to remind those who are interested to participate during the live event. 

Reference: https://www.socialmediaexaminer.com/instagram-live-how-to-promote-and-sell/

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The 4 Go-To Social Media Platforms for Video Marketing

Today, we are operating in a world where one good video can lead to a massive social media following. As 96% of social media users spend 100 minutes daily on video consumption. They are becoming one of the most effective formats for ads and campaigns. According to a digital marketing speaker Hong Kong, videos combine imagery with effects, sounds, and text to paint a full picture of a concept or message. This makes them more engaging, fun, and interesting among modern consumers. In fact, video viewers claimed that they retain 95% of the messages on the videos that they have watched.

Among brands and businesses, videos have been an effective way to boost brand awareness. According to a social media agency Hong Kong, video ads are the number one way for consumers to discover a brand in social media. Around 84% of consumers were convinced to purchase products and services after watching a video. But with so many social media channels existing today, brands and businesses have been challenged with the decision on which channel can their video ads work best. Below, are the 4 Go-to social media platforms for video marketing from a video marketing agency Hong Kong.

YouTube

Three former PayPal employees-Chad Hurley, Jawed Kareem, and Steve Chen created the concept of YouTube in 2005. With the idea of people sharing home videos, the site attracted 30,000 visitors daily shortly after its limited launch. Upon its official launch in December 2005, YouTube has been serving 2 million video views daily. Such an unprecedented traffic growth became a problem for the YouTube team. They need to allocate more resources to cater to their growing number of users. As such, YouTube was sold to Google for $1.65 billion in 2006. From then on, Google has negotiated deals with different entertainment companies for the exclusive copyright of their videos on YouTube. Today, there are around 2.3 billion monthly viewers on YouTube. It ranks second in Facebook when it comes to global engagement.

What makes YouTube a go-to social media platform for marketing is being cost-effective. Creating a YouTube channel is free. All you need to do is create a Google account or integrate your existing one to YouTube. You can also upload videos on YouTube for free. But if you would like to post video ads, you will need to upgrade to either a business or creator account. There are several video ads you can publish on the platform. Customer videos, explainers, training, webinars, etc. can take your video marketing strategy to the next level.  

Facebook 

Facebook was conceptualized by Mark Zuckerberg as an exclusive college app in 2004. Little did he know that it would become the largest social media platform in the world. Today, there are around 2.8 billion monthly active users (MAU) on the king of social media. It also houses 90 million pages for small and medium-sized businesses. This makes Facebook the second go-to social media platform for video marketing. More than 4 million video views happened on Facebook daily. Short videos with a length of 2 to 5 minutes perform well on the platform.

Facebook video ads are in-feed videos recommended on user news feeds. Stories that last within 15 seconds allow brands and businesses to connect to their target audience in an authentic way of introducing what they could offer. Behind the scenes, event teasers, product launches, Q&A, unboxing, etc. are just some eye-catching video ads that commonly became a hit on Facebook. Vertical videos with text descriptions of not more than 300 characters have better engagement by 0.18 to 0.39%. They received an average engagement of at least 5 comments, 12 likes, and 1 share.

TikTok

Formerly launched as a “Douyin” in 2016, TikTok was created by ByteDance, a Chinese tech giant. During that time Facebook and Instagram are both banned in China. So, ByteDance created a video-sharing social network similar to them. In 2017, the company acquired Musical.ly and merged it with Douyin resulting in its rebranding into a new name, TikTok. TikTok allows users to create 15- to 60-second short musical clips. In 2018, TikTok became the world’s number one downloaded app with roughly 663 million downloads. Today, the TikTok app has been downloaded 2 billion times.

What makes TikTok a go-to social media platform for video marketing is its straightforward format that became a hit among millennials and older generations alike. They have also evolved to a large number of video categories such as animals, baking, comedy, DIY, facial treatment, food, sports, etc. Brands and businesses from different industries and niches can publish relevant video ads based on these categories. By creating entertaining and fun video content, TikTok has lightened up the world of video marketing.

Instagram

Instagram was launched in 2010 by an American Computer Programmer, Kevin Systrom. Kevin got the idea when he wanted to share a picture of the perfect pizza he had cooked with his friends. He was also a lover of whisky and wanted to share his photos on his adventures from time to time. When Instagram was launched, it became a hit in just three months nailing down 1 million users. After less than 2 years, Facebook bought Instagram for a whopping $1 billion.

Over the years, Instagram has evolved from a photo-sharing app to a video-sharing social media platform. In-feed Instagram videos allow marketers to update their feed post daily with a 60-second clip. They are optimized for mobile viewing and product-tag enabled. Instagram Stories ads are only 15 seconds long. But brands and businesses can upload a series of these ads as a Carousel. With such types of video ads, you can add hashtags, links, product tags, and stickers to boost engagement and reach. With $1 billion monthly active users on Instagram, you won’t go wrong going to the platform for video marketing.

THE BOTTOM LINE

There are lots of social media platforms that brands and businesses can use for video marketing. What is important is to publish video ads on those that have enough reach. It will also be smart to choose a social network that makes it easy for you to get creative with video publishing.

Reference: https://blog.hubspot.com/marketing/go-to-social-media-video-platforms