Ways to Integrate Social Media with Email

According to a digital marketing speaker Hong Kong, email users and social media users have the same numbers. They are both around 4.3 billion, as reported by a social media agency Hong Kong. If more than half of the world’s population check their feeds and inboxes, brands and business should find ways to integrate social media with email. It can be the best online strategy suggested by a video marketing agency Hong Kong.

Emails are electronic messages delivered through a communication network like AOL, Gmail, Yahoo, etc. While social media are platforms allowing connections among people and communities. Some examples of social media networks are Facebook, Instagram, LinkedIn, Twitter, etc. Below we have compiled a list of ways how brands and businesses can integrate social media with email.

Add Social Media Links to Your Unsubscribe Page

Social media links are URLs that populate a set image and message which people can share via social media. They can amplify brand messaging and minimize the time to compose a social media content description. Around 46% of email users unsubscribed from a website because their newsletter does not display well on smartphones. Social media links can potentially help with such issues.

Dedicated Email Campaigns

A dedicated email campaign can help brands and businesses boost clicks on social media links. Having one for every social media channel will help drive traffic for every social media page. On the reverse side, pop-up forms on social media posts can boost email subscriptions. 

Encourage Email Signups Via Social Media

There are several ways to encourage email signups via social media.

  • Creating Facebook lead generation ads can help brands and businesses target the exact demographics for their email listings.
  • LinkedIn Groups are a great way to generate leads for email subscriptions.
  • Posting gated pieces of content on your social media pages will prompt users to signup before accessing them.
  • Twitter chats can start conversations to build the social clout of engaged and interested email subscribers.

These are just a few examples. Get creative in promoting email subscriptions in every social media upload.

Include A “Retweet This” or “Share” Section in Your Email

Another way to integrate email and social media are to include a retweet or share button on email campaigns. A separate section for such buttons can help spread the word about a brand or business. They also encourage email users to spread the word to others.

Include Social Media Icons in Emails

Social icons are registered trademarks representing a social media brand or page. They keep the brand or business protected against brand guidelines and copyright infringement. Including social media icons in your email campaign will allow customers to view your pages as they check their emails. They are marketing assets letting people know where to follow you. They also save people’s time to access your channels within just a few clicks.

Provide Incentives

Every social media user loves freebies and giveaways. As such, providing incentives will entice followers to subscribe to your emails and social media pages. It can be a contest, discounts, financial or product offers, etc. Incentives will also give people a reason to share your social media channels.



4 Solid Reasons to Hire a Social Media Manager

Digital marketing is a very challenging task. It involves community building, content creation (images, text, and videos), paid ads, social listening, social media management, tracking analytics, etc. According to a digital marketing speaker Hong Kong, it is important for brands and businesses to have someone dedicated to each role. As a social media agency Hong Kong highlights that skills and time are the main core of success. Even a video marketing agency Hong Kong never had a doubt that different managers should handle different roles.

Out of the many facets of digital marketing, social media is the most critical. It does not only involve different social media platforms. It also entails unique content and posting for each network. There are 4 solid reasons to hire a social media manager. These reasons will result in a successful digital marketing strategy.

What Is a Social Media Manager?

A social media manager creates, manages, and publishes social media content on social media pages. He or she is also responsible for interacting with customers, influencers, and stakeholders of a brand or business on social media. As he or she takes over community management roles, it is also his/her responsibility to measure, report, and track key performance indicators (KPIs). Based on these functions, it is, therefore essential for a social media manager to have the following skills:

  • Communication Skills
  • Copywriting
  • Creative Design
  • Critical Thinking
  • Data Analysis
  • Flexibility

A Social Media Manager Can Create Multi-Strategy

Posting on social media without a real plan is like aiming for a target while doing it blindly. That is why you need a social media manager to craft a multi-strategy to achieve digital marketing success. A social media manager can craft a bespoke social media strategy that caters to the goals of a brand or business. He or she will ensure posting content on the right platform and reaching the right audiences at the right time.

A Social Media Manager Can Handle Paid Social

Paid social is the practice of posting sponsored content on different social media pages. It involves third-party advertising to better reach target customers. Paid social significantly boosts marketing reach and traffic. A social media manager has adept experience in running paid ads. They understand compelling copies and can very wall convert target audiences into paying customers.

A Social Media Manager Can Save Time

Running a business is very time-consuming. That is why it is important to designate a social media manager to handle such an overwhelming management task. There is a need to consistently post on different platforms to the right audience at the right time. There is a need to continuously communicate with customers, partners, and stakeholders. Outsourcing these tasks to a social media manager gives you more time to handle other aspects of the business.

A Social Media Manager Can Track Marketing Stats

Most social media platforms provide key performance indicators (KPIs). These are insights and metrics to help you improve your digital marketing strategy. A social media manager very well knows how to handle these data. He or she can analyze the insights pulled from social media platforms to tailor content and targets that are more effective.



What Happens on the Internet Every Minute?

The Internet was born in January 1983. It is the work of dozens of engineers, programmers, and scientists. From government research, it has evolved as an essential need to modern living. According to a digital marketing speaker Hong Kong, 4.66 billion people actively use the Internet. That is equivalent to almost 59% of the world’s population.  

Imagine what happens on the Internet every minute? The COVID-19 pandemic prompted people to use the Internet more often. A social media agency Hong Kong notes that it paves the way for social commerce. From physical stores, modern consumers gradually switch to online shopping. Facebook and Instagram introduced Shops. Pinterest enabled shoppable pins. Twitter allowed live shopping. YouTube launched product tags. 

As data never sleeps and shows no signs of aging, here’s what happens on the Internet every minute

Online Activities

4.3 million Google searches are made every minute. 84% of people use Google at least three times a day. 81% searched online for a product or service that they want to buy. 46% of these searches have local intent. It means that they are looking for merchants nearby. Around 26,000 apps are downloaded with 20% of millennials opening these apps at least 50 times per day. When it comes to email, 210 million are sent.

Online Messaging

People use the Internet to connect to the outside world. It is how they communicate with colleagues, family, friends, and strangers. Facebook users send around 9 million messages every minute. 12 million people send messages via IM, 148,000 messages via Slack and 100,000 messages via Microsoft Teams.

Online Shopping

Around 6 million people shop online every minute. At Amazon, customers spend $283,000 for purchases that happen every 60 seconds. While on Instacart, users spend $67,000 shopping every 60 seconds. As such, brands and businesses should also show up to their prospects and target audiences frequently.

Social Media

People love social media. That is why most of what they do on the Internet has to do with social media sites.

Facebook is still the king of social media. It is the 3rd most visited website next to Google and YouTube. With 2.7 billion monthly active users,  510,000 comments, 293,000 statuses updated, and 240,000 photos are uploaded every minute.

People share 65,972 images and videos on Instagram each minute. These IG posts are not just for liking. 81% of Instagrammers research products and services within the platform. 

Pinterest is still popular when people look for ideas and inspiration over the Internet. Every minute, 1,300 products pins get pinned. It is because 95% of pinners used them to plan their buying journey. 

For millennials and Gen Z, Snapchat is a crucial place of engagement. 21 million snaps are created every minute. 35% of these snaps are about products that a user wants to buy.

Currently, Twitter has 396.5 million daily active users. Around 575,000 tweets are sent every minute. Out of this number, 7,000 tweets are about movies and TV. 

Streaming Services

A video marketing agency Hong Kong highlights the popularity of live broadcast and short-form videos nowadays. At Facebook, 44 million people view live streaming every 60 seconds. Every minute, Netflix users watch 2.4 million of content while YouTubers spend 694,000 hours of streams. 

Recently, a social audio app enters the spotlight on the Internet – Clubhouse. It features live audio rooms for conversations of different niches and topics. Every minute, Clubhouse creates 208 rooms. It is very similar to Zoom (although it lacks the video) hosting 856 minutes of webinars.

And there, there’s TikTok! It is a short-form video app with audio and visual effects. TikTok users watch 5.7 million videos every 60 seconds. 


The Internet is a universe in its own right. Every minute, a myriad of downloads and uploads happened. Messages were received and sent. People search and upload content. They listen and watch audio and videos on the world wide web. For brands and businesses, what is important is to keep posting content to become visible on the Internet every second, every minute, and every day!



The 4 Go-To Social Media Platforms for Video Marketing

Today, we are operating in a world where one good video can lead to a massive social media following. As 96% of social media users spend 100 minutes daily on video consumption. They are becoming one of the most effective formats for ads and campaigns. According to a digital marketing speaker Hong Kong, videos combine imagery with effects, sounds, and text to paint a full picture of a concept or message. This makes them more engaging, fun, and interesting among modern consumers. In fact, video viewers claimed that they retain 95% of the messages on the videos that they have watched.

Among brands and businesses, videos have been an effective way to boost brand awareness. According to a social media agency Hong Kong, video ads are the number one way for consumers to discover a brand in social media. Around 84% of consumers were convinced to purchase products and services after watching a video. But with so many social media channels existing today, brands and businesses have been challenged with the decision on which channel can their video ads work best. Below, are the 4 Go-to social media platforms for video marketing from a video marketing agency Hong Kong.


Three former PayPal employees-Chad Hurley, Jawed Kareem, and Steve Chen created the concept of YouTube in 2005. With the idea of people sharing home videos, the site attracted 30,000 visitors daily shortly after its limited launch. Upon its official launch in December 2005, YouTube has been serving 2 million video views daily. Such an unprecedented traffic growth became a problem for the YouTube team. They need to allocate more resources to cater to their growing number of users. As such, YouTube was sold to Google for $1.65 billion in 2006. From then on, Google has negotiated deals with different entertainment companies for the exclusive copyright of their videos on YouTube. Today, there are around 2.3 billion monthly viewers on YouTube. It ranks second in Facebook when it comes to global engagement.

What makes YouTube a go-to social media platform for marketing is being cost-effective. Creating a YouTube channel is free. All you need to do is create a Google account or integrate your existing one to YouTube. You can also upload videos on YouTube for free. But if you would like to post video ads, you will need to upgrade to either a business or creator account. There are several video ads you can publish on the platform. Customer videos, explainers, training, webinars, etc. can take your video marketing strategy to the next level.  


Facebook was conceptualized by Mark Zuckerberg as an exclusive college app in 2004. Little did he know that it would become the largest social media platform in the world. Today, there are around 2.8 billion monthly active users (MAU) on the king of social media. It also houses 90 million pages for small and medium-sized businesses. This makes Facebook the second go-to social media platform for video marketing. More than 4 million video views happened on Facebook daily. Short videos with a length of 2 to 5 minutes perform well on the platform.

Facebook video ads are in-feed videos recommended on user news feeds. Stories that last within 15 seconds allow brands and businesses to connect to their target audience in an authentic way of introducing what they could offer. Behind the scenes, event teasers, product launches, Q&A, unboxing, etc. are just some eye-catching video ads that commonly became a hit on Facebook. Vertical videos with text descriptions of not more than 300 characters have better engagement by 0.18 to 0.39%. They received an average engagement of at least 5 comments, 12 likes, and 1 share.


Formerly launched as a “Douyin” in 2016, TikTok was created by ByteDance, a Chinese tech giant. During that time Facebook and Instagram are both banned in China. So, ByteDance created a video-sharing social network similar to them. In 2017, the company acquired and merged it with Douyin resulting in its rebranding into a new name, TikTok. TikTok allows users to create 15- to 60-second short musical clips. In 2018, TikTok became the world’s number one downloaded app with roughly 663 million downloads. Today, the TikTok app has been downloaded 2 billion times.

What makes TikTok a go-to social media platform for video marketing is its straightforward format that became a hit among millennials and older generations alike. They have also evolved to a large number of video categories such as animals, baking, comedy, DIY, facial treatment, food, sports, etc. Brands and businesses from different industries and niches can publish relevant video ads based on these categories. By creating entertaining and fun video content, TikTok has lightened up the world of video marketing.


Instagram was launched in 2010 by an American Computer Programmer, Kevin Systrom. Kevin got the idea when he wanted to share a picture of the perfect pizza he had cooked with his friends. He was also a lover of whisky and wanted to share his photos on his adventures from time to time. When Instagram was launched, it became a hit in just three months nailing down 1 million users. After less than 2 years, Facebook bought Instagram for a whopping $1 billion.

Over the years, Instagram has evolved from a photo-sharing app to a video-sharing social media platform. In-feed Instagram videos allow marketers to update their feed post daily with a 60-second clip. They are optimized for mobile viewing and product-tag enabled. Instagram Stories ads are only 15 seconds long. But brands and businesses can upload a series of these ads as a Carousel. With such types of video ads, you can add hashtags, links, product tags, and stickers to boost engagement and reach. With $1 billion monthly active users on Instagram, you won’t go wrong going to the platform for video marketing.


There are lots of social media platforms that brands and businesses can use for video marketing. What is important is to publish video ads on those that have enough reach. It will also be smart to choose a social network that makes it easy for you to get creative with video publishing.