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Using Stories to Boost YouTube Views

Storytelling is the heart of every successful social media marketing. Modern consumers are no longer interested in a one-time product launch. They become loyal supporters of a brand or business when they feel being a part of a bigger impact. 

A digital marketing speaker Hong Kong highlights that Stories can help brands and businesses build an authentic connection with the community. By showing their human side and the unique forces behind them, they can successfully appeal to their viewers’ emotions. 

According to a video marketing agency Hong Kong, YouTube communities are becoming a strong foundation of social media marketing. Giving YouTubers second-hand stories experience has strengthened such communities. That is why every marketer has to know using stories to boost YouTube views as noted by a social media agency Hong Kong! Here’s how.

Create a Character 

The character is the person in the video. He or she may be a brand advocate, business owner, marketer, or partner. What is most important is that the character persona should match the target audiences. A smart way to connect to the audience is to introduce a past or present scenario that relates to the struggle of the target audience.

Create a Key Desire

The key desire should be as simple as the solution to relieve the struggle of the main character, which is also the pain points of the target audience. Just that, and nothing more complicated. Be straightforward in showing your points on the video right away. This is because modern consumers have a shorter attention span.

Create an Obstruction

The obstruction is what keeps the character from achieving his or her key desire. Obstructions can either be external or internal. External obstacles may include home obstructions, lack of resources, low budget, etc. Internal obstacles may be mindset block, self-doubt, time management, etc. Obstructions should not be complicated. Plus, listing more can draw people’s attention better.

Show What’s at Stake

Boosting YouTube videos by showing what’s at stake means conditioning the minds of the viewers with concrete examples of what will happen if they fail to overcome the obstruction in achieving their key desire. It helps them feel like a winner even before they get the solutions to their pain points. 

Show What You Can Do to Help

Once you capture the viewer’s empathy, you can now slowly open your solutions to them. You can set examples of how a product or service can help solve their pain points. If possible, show them as the best solution among other choices. 

Take Them to the Final Journey

Using Stories to boost YouTube views means taking your viewers to the final journey of buying your products or services, subscribing to your YouTube channel or website, and becoming loyal brand advocates. It does not end with just one YouTube video. But it should keep the viewers excited to get more of your brand or channel.

Key Elements of a YouTube Story

The best way to boost views among YouTube Stories is to never forget to use its key elements. Include a video thumbnail and title to serve as the hook on your Stories. They must be short and sweet to grab the audiences’ attention. They should make the audience click and watch your YouTube Stories.

The first few seconds of a YouTube Story clip should start where the hook left off. Most of the time, marketers will repeat the title. This actually results in a high abandonment rate. The best way is to lead the viewers to the elements of the story instead. Do this to keep their attention until the end of the YouTube video. 

Adopt a humanistic approach. Using Stories to boost YouTube views means being creative in connecting to all types of YouTube audiences.

Reference: https://www.socialmediaexaminer.com/how-to-use-story-to-boost-your-youtube-views/

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The Growth of Live Streaming and Short-Form Videos on Facebook

Have you ever heard of Mari Smith? Since 2007, she has been a leading voice in the digital marketing industry. According to a social media agency Hong Kong, if Facebook is considered the king of social networks, Mari Smith is the “Queen of Facebook.” It is because she has helped a broad range of well-known businesses with their Facebook, Instagram, and social media strategies. 

Mari was named as one of Forbes’ Top Social Media Power Influencers. The global media company described her as a preeminent expert on Facebook. She was also the author of “The New Relationship Marketing” and co-authored “Facebook Marketing: An Hour a Day.” These books paved the way for a large Facebook community, Mari Smith’s Social Scoop.

Even Facebook has asked for Mari’s help. She was headhunted and hired to become a consultant of Facebook Blueprint’s certification program and lead Facebook’s Boost Your Business Series. Here, she was able to level up key marketing approaches for brands and businesses. With these experiences, Mari shares her unique insights about the growth of live streaming and short-form videos on Facebook.

Facebook Live Streaming and Chatbots

According to a video marketing agency Hong Kong, Mari believes that a combo of Facebook Live and chatbots can produce the best results among ads and campaigns. Over the last q12 months, live streaming gets the best organic engagement and reach. The main key is consistency. By broadcasting the best content, education, and tips regularly, organic reach will start to climb significantly. Mari suggested partnering these live broadcasts with call-to-actions that get your audiences into the DMs. From there, you can maximize opportunities by implementing chatbots. 

To help improve one’s approach to live streaming, Mari mentioned that it is best to use the right hardware and software. A DSLR camera can make a big difference even if you are broadcasting from a home studio. The right lighting can make your on-camera appearance remarkably professional. A good microphone can help your audiences clearly understand your messages during the live event. Mari has also noted that there is always a place for live streams via mobile devices on Facebook. Yet, high-end studio setups can literally put you above your competitors and generate more revenues. 

Short-Form Videos and Stories

The most significant growth in social media marketing over the last years is the evolution of short-form videos and stories. Mari, and everyone else, very well know that 500 million Instagram users tap into the power of Stories daily. Mari has noted that Facebook has created Stories as the platform ran out of ad inventory in its news feed in 2016. The company was forced to look for other options to place ads on content streams. So, it came up with the idea of copying Snapchat’s ephemeral story format. 

Then, there are “Reels.” As TikTok hit the spotlight, Facebook tried to clone such sensational short-form videos. In August 2020, the platform launched Instagram Reels. They are fun and engaging 60-second music clips that captured the hearts of the millennials. Mari has noted that Instagram has currently been favoring Reels in terms of discovery and reach. That is why it is high time for brands and businesses to embrace such a short-form video format. With Facebook integrating Reels in the main platform, Reels ads can be more powerful as paid placements. Like Instagram Stories, Reels will continue growing. 

Mari highlighted that it really made sense for brands and businesses to put effort into creating short-form videos like Reels and Stories. They can extremely fuel top-of-the-mind awareness on top of Facebook feeds. They have a more engaging and intimate appeal among your target audiences.

The Key to an Effective Facebook Marketing Strategy

After Apple’s ATT update, Facebook and Instagram advertisers need to get creative with using first-party data. Mari is a top advocate of data privacy and the freedom of choice among online users. With Apple’s ATT update and Google’s impending support for cookies by 2022, brands and businesses have to accept the sea of changes. 

For Mari, the key to an effective Facebook marketing strategy is designing an evergreen model that generates measurable results no matter what changes and updates come. Mari highly recommends the basic approach of: “Content + Engagement + Conversion. Rinse. Repeat.”  

  • Start by creating excellent content that your audiences are craving. Help them find tremendous and valuable information to solve their problems. 
  • Engage regularly with your audiences by replying to their comments and messages. Acknowledge their reactions and share. Embrace Facebook Live to connect with them in real-time. 
  • Use CTAs to generate conversion. It is important to get your audiences to visit your websites, find out more about your offerings, and buy them. 

Mari visualized that a complete eCommerce experience, 5 years from now, is the integration of the Facebook family of apps. According to a digital marketing speaker Hong Kong, the initial drive was to make it easy for users to connect with brands and businesses through an integrated messaging API – Messenger, Instagram Direct, and WhatsApp. She is positive that the drive will continue after Facebook bought the Kustomer CRM platform. It will fuse information and support services seamlessly. Together with AR/VR, Facebook’s digital coin – Diem, and Facebook Pay, the platform will still be the king of social media.

Reference: https://www.socialmediatoday.com/news/smt-expert-series-mari-smith-discusses-the-growth-of-short-form-video-fac/605371/