All About Instagram Reels

The COVID-19 pandemic has made great changes in the world. It changed how people connect, learn, shop, and work. A digital marketing speaker Hong Kong highlighted that everything has gone online. The lockdowns and social distancing measures made people realize the comfort and convenience of staying indoors with their loved ones.

According to a social media agency Hong Kong, one major change that happened recently is the rise of short-form videos. It started with TikTok, a short music clip app, that boomed around three to six months after the coronavirus outbreak. Many social media platforms tried to clone and mimic the app because of its popularity.

A video marketing agency Hong Kong recorded a list of the said TikTok clones. These include YouTube Shorts, Snapchat Spotlight, the short-lived Twitter Fleets, and Instagram Reels. Of all these clones Instagram Reels offers the best TikTok competition. Let’s find out all about Instagram Reels!


Reels are 60-second music clips. These entertaining videos are easily discoverable on Instagram because they show on a dedicated Reels tab, Explore tab, and IG feeds. Using the Instagram camera, users can record a reel all at once or in a series of short clips. They can also upload Reels from the gallery of a device.

To start creating Reels, press and hold the capture button and choose “Create Reels.” When creating Reels, Instagrammers can do the following edits:

  • Add AR effects
  • Add audio
  • Align objects
  • Control Speed
  • Use a countdown timer

If an Instagram account is set to public, Reels can be shared on Explore, feeds, and the Reels tab. If an Instagram account is set to private, Reels can only be shared on the followers’ feeds. Unlike IG Stories, Reels do not disappear after 24 hours.

There are several ways to watch Instagram Reels. First, users can browse their feeds and click a post showing the Reels icon to view it. Second, they can visit the Explore tab to unveil more Reels. Last, they can search for Reels using hashtags.

Recently, Facebook also enabled the Reels function on its main platform. It will allow seamless sharing of Instagram Reels on Facebook feeds, group pages, and watch. It will also boost Reels usage to all Facebook and Instagram followers.


Like IG Stories, Instagram Reels are designed to be viewed in full vertical screens. It is because most Instagrammers used mobile devices to access the app. It is, therefore, recommended to shoot Reels directly on mobile to stick to their optimal dimensions.

If you will be creating content for Reels using a camera, the recommended aspect ratio is 9:16. The frame should be sized at 1080 x 1920 pixels. Always remember the caption at the bottom fifth of a Reels video. So, it is best to avoid having important visual elements in this section.


Instagram currently has 2 billion monthly active users (MAU). As the platform shifted into a phot-and-video-sharing app, Reels have a lot of potentials to reach a large audience base. Short-form videos have been a hit on the platform. In fact, Stories average a daily 500 million usage. Instagram Reels was first tested in Brazil as “Cenas.” It has increased Brazil’s Instagrammers by 4.34% after the launch. On the 5th of August, 2020, Instagram officially launched Reels to 50 countries.

Around 20 out of 30 NBA teams use Reels and had great success gaining 22% more engagements. The Los Angeles Lakers gathered the most Reels engagements with 6.8 million views in one Reels video. The team’s Instagram Reels videos have an average engagement of 385 thousand.

Many other brands shared the same success. Nike, for one, averages 4.6 million views per Reels. This year, 70% of Instagram marketers are looking to increase their ad spend in Reels. It is because the IG short-form video format receives a rate of 22% more engagement than regular IG videos.