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How Social Media Platforms Showcases Super Bowl LVI

Sports have been making waves among social media networks. From the NBA to the Olympics Games, the world welcomes back the Super Bowl. Super Bowl LVI is an ongoing championship game by the National Football League. For this year, Los Angeles Rams compete with Cincinnati Bengals

According to a digital marketing speaker Hong Kong, world sports games have boosted conversations and engagement among social media networks. A video marketing agency Hong Kong highlights that climax moments on the games can be a great opportunity to promote relevant offerings among brands and businesses. Even a social media agency Hong Kong uses a Super Bowl strategy to promote special offerings every season of the game.

Below, let’s take a look at how social media platforms showcase Super Bowl LVI!

Facebook & Instagram

Meta, the rebranded name of Facebook and Instagram’s parent company partners with NFL to dress up its 3D Avatars with the competing team’s outfit. The platform also adds new facial shapes to better mimic users. For persons with disabilities, Meta adds assistive devices such as Cochlear implants, over-the-ear hearing aids, and wheelchairs to make their avatars more factual.

After the Super Bowl LVI game, Meta hires Foo Fighters to rock the metaverse. Foo Fighter is a Rock and Roll Hall of Famers. It is an American rock band from Seattle, Washington founded by former Nirvana drummer Dave Grohl. The band will preview the next stage of the digital concert experience on Facebook, Instagram, and Horizon VR. Concert Director Mark Romanek designs a surreal stage with never-played and rare-played Foo Fighters’ tracks.

TikTok

For another year, TikTok will be hosting the Super Bowl Tailgate Event. This time, “The Chainsmokers” headlines the event. The social media platform also showcases Super Bowl LVI tie-in campaigns and clippings as the game gets underway. These give brands the opportunity to snag the attention of half-interested Super Bowl viewers to swipe the app while watching.

Twitter

Hasflags are emojis linked to a hashtag. As part of the Super Bowl LVI, the social media platform showcases them for the event itself and the two teams. Among the popular hashflags are #RamsHouse, #RuleltAll, and #SBLVI. The platform will also be running a brand bowl event. It will feature the best of tweets during the Super Bowl LVI. Among them are:

  • Best adjustments to real-time events
  • Most creative use of Twitter during Super Bowl LVI
  • Most engaging single video tweet on the (re)play of the game
  • Most retweets om a single tweet via retweet rusher
  • No-tv touchdown conversations
  • The tweet that drives the most conversation as the MVP

Lastly, Twitter will display a huge LED screen on the rooftop of SoFi Stadium to display Super Bowl predictions from the Twitter nation. Fans will see their names on the big screen instead of the usual confetti images.

YouTube & Google

YouTube will be hosting an AdBlitz Showcase about the campaigns before, during, and after the Super Bowl LVI. It can a great resource on how brands approach the Super Bowl ads slots. These ads slots have been going around revenue of $6.5 million per 30-second every season.

On the other side, YouTube’s parent company, Google, launches obligatory trend maps for the Super Bowl LVI. These trend maps include the most searched player and team during the NFL league plus the most searched wings flavors ahead of the game. To get their head in the game, users can also use Google’s voice assistant.

THE BOTTOM LINE

There’s a lot of excitement that social media brings to celebrate impactful global events. With the Super Bowl LVI, they showcase the highlights of the games and the brands who make things happen.

Reference: https://www.socialmediatoday.com/news/how-social-platforms-are-celebrating-super-bowl-lvi/618625/

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The 4 Go-To Social Media Platforms for Video Marketing

Today, we are operating in a world where one good video can lead to a massive social media following. As 96% of social media users spend 100 minutes daily on video consumption. They are becoming one of the most effective formats for ads and campaigns. According to a digital marketing speaker Hong Kong, videos combine imagery with effects, sounds, and text to paint a full picture of a concept or message. This makes them more engaging, fun, and interesting among modern consumers. In fact, video viewers claimed that they retain 95% of the messages on the videos that they have watched.

Among brands and businesses, videos have been an effective way to boost brand awareness. According to a social media agency Hong Kong, video ads are the number one way for consumers to discover a brand in social media. Around 84% of consumers were convinced to purchase products and services after watching a video. But with so many social media channels existing today, brands and businesses have been challenged with the decision on which channel can their video ads work best. Below, are the 4 Go-to social media platforms for video marketing from a video marketing agency Hong Kong.

YouTube

Three former PayPal employees-Chad Hurley, Jawed Kareem, and Steve Chen created the concept of YouTube in 2005. With the idea of people sharing home videos, the site attracted 30,000 visitors daily shortly after its limited launch. Upon its official launch in December 2005, YouTube has been serving 2 million video views daily. Such an unprecedented traffic growth became a problem for the YouTube team. They need to allocate more resources to cater to their growing number of users. As such, YouTube was sold to Google for $1.65 billion in 2006. From then on, Google has negotiated deals with different entertainment companies for the exclusive copyright of their videos on YouTube. Today, there are around 2.3 billion monthly viewers on YouTube. It ranks second in Facebook when it comes to global engagement.

What makes YouTube a go-to social media platform for marketing is being cost-effective. Creating a YouTube channel is free. All you need to do is create a Google account or integrate your existing one to YouTube. You can also upload videos on YouTube for free. But if you would like to post video ads, you will need to upgrade to either a business or creator account. There are several video ads you can publish on the platform. Customer videos, explainers, training, webinars, etc. can take your video marketing strategy to the next level.  

Facebook 

Facebook was conceptualized by Mark Zuckerberg as an exclusive college app in 2004. Little did he know that it would become the largest social media platform in the world. Today, there are around 2.8 billion monthly active users (MAU) on the king of social media. It also houses 90 million pages for small and medium-sized businesses. This makes Facebook the second go-to social media platform for video marketing. More than 4 million video views happened on Facebook daily. Short videos with a length of 2 to 5 minutes perform well on the platform.

Facebook video ads are in-feed videos recommended on user news feeds. Stories that last within 15 seconds allow brands and businesses to connect to their target audience in an authentic way of introducing what they could offer. Behind the scenes, event teasers, product launches, Q&A, unboxing, etc. are just some eye-catching video ads that commonly became a hit on Facebook. Vertical videos with text descriptions of not more than 300 characters have better engagement by 0.18 to 0.39%. They received an average engagement of at least 5 comments, 12 likes, and 1 share.

TikTok

Formerly launched as a “Douyin” in 2016, TikTok was created by ByteDance, a Chinese tech giant. During that time Facebook and Instagram are both banned in China. So, ByteDance created a video-sharing social network similar to them. In 2017, the company acquired Musical.ly and merged it with Douyin resulting in its rebranding into a new name, TikTok. TikTok allows users to create 15- to 60-second short musical clips. In 2018, TikTok became the world’s number one downloaded app with roughly 663 million downloads. Today, the TikTok app has been downloaded 2 billion times.

What makes TikTok a go-to social media platform for video marketing is its straightforward format that became a hit among millennials and older generations alike. They have also evolved to a large number of video categories such as animals, baking, comedy, DIY, facial treatment, food, sports, etc. Brands and businesses from different industries and niches can publish relevant video ads based on these categories. By creating entertaining and fun video content, TikTok has lightened up the world of video marketing.

Instagram

Instagram was launched in 2010 by an American Computer Programmer, Kevin Systrom. Kevin got the idea when he wanted to share a picture of the perfect pizza he had cooked with his friends. He was also a lover of whisky and wanted to share his photos on his adventures from time to time. When Instagram was launched, it became a hit in just three months nailing down 1 million users. After less than 2 years, Facebook bought Instagram for a whopping $1 billion.

Over the years, Instagram has evolved from a photo-sharing app to a video-sharing social media platform. In-feed Instagram videos allow marketers to update their feed post daily with a 60-second clip. They are optimized for mobile viewing and product-tag enabled. Instagram Stories ads are only 15 seconds long. But brands and businesses can upload a series of these ads as a Carousel. With such types of video ads, you can add hashtags, links, product tags, and stickers to boost engagement and reach. With $1 billion monthly active users on Instagram, you won’t go wrong going to the platform for video marketing.

THE BOTTOM LINE

There are lots of social media platforms that brands and businesses can use for video marketing. What is important is to publish video ads on those that have enough reach. It will also be smart to choose a social network that makes it easy for you to get creative with video publishing.

Reference: https://blog.hubspot.com/marketing/go-to-social-media-video-platforms