Modern social media users consume more video content than ever before. A vast majority of them prefer to watch a live broadcast over a recorded video. Facebook Live, Twitter Live, YouTube Live, and Periscope are the top platforms where users commonly go on a live broadcast. Statistics also show the power of live streaming such as:
- Live streams are preferred by 82% of social media users over a brand’s social post.
- Live streaming will cover 82% of the Internet traffic by 2022.
- Live video campaigns boost engagement rate 2x than influencer marketing.
- Live videos hold the viewers’ attention 10x to 20x longer than recorded videos.
On Facebook Live alone, there were around 2 billion viewers last year. This shows a quadruple climb in just a single year.
- Facebook Live produces 6x more interactions than traditional videos.
- Facebook Live gets 10x more comments than regular videos.
- Facebook users watch Facebook Live 3x longer than recorded videos.
The fastest way to go on live streaming is by using a mobile camera with built-in audio. But for brands and businesses, going on a live stream is much more than marketing and technology as a digital marketing speaker Hong Kong has noted. To establish a good reputation, brands and businesses need to use professional live streaming equipment to make their live broadcast stand out. Here are some of the best ones!
A social media agency Hong Kong notes that in live streaming, audio quality is more important than video quality. This is because audio relays the exact message of a live video. As long as the audio quality remains high, the viewers can grasp the message of the broadcast even if its image fades or stutters. There are 3 types of audio equipment for live streaming.
- Entry-level and prosumer video cameras have low- to medium-quality audio systems.
- Professional video cameras have medium- to high-quality audio systems. This is the same quality as USB and 3.5mm microphones.
- There are also professional video cameras with XLR microphones that have excellent audio systems.
A video marketing agency Hong Kong notes that video cameras for live streaming come in different trade-offs. Brands and businesses need to understand that there are thousands of live streaming cameras available in the market. But it is important to get the right one that would fit the needs of a brand’s industry or niche.
- Entry-level video cameras cost cheaper with a price range of $300 to $700. Their video quality can be good provided there is proper lighting. They have basic connectivity features and don’t have manual controls. These types of cameras can be ideal for small businesses and startups showing behind the scenes among their loyal followers.
- Mid-range video cameras have better image quality than entry-level ones. The prices of these types of cameras range from $800 to $3,000. They have an HDMI connectivity feature and offer few manual controls. Also called prosumer cameras, these types of cameras work best when going live to host Q & As or interview an influencer.
- Professional video cameras have higher resolutions and sensors. The prices of these types of cameras range from $1,500 to $25,000. They produce excellent image quality under SDI and XLR connectivity. With manual controls, professional video cameras allow interchangeable lenses and are more durable. If you want to go live to launch a product or highlight the value of a brand, these video cameras can very well help you stand out among the audiences.
The quality of connection and images are very important when doing a live stream. It may be hard to engage with the audience if your video camera’s connectivity is suffering. The audience may also leave watching a live stream if they cannot view the host and guest clearly. Thus, the best live streaming video cameras are the professional types. They can be an expensive investment but will produce good returns in the long run.
Video Streaming Accessories
The equipment needed for live streaming is not limited to audio microphones and video cameras. Brands and businesses will need a variety of accessories to tie the production together. These include cables, lights, light stands, tripods, and other random things. They can make live streaming more engaging and fun.
- DisplayPort, HDMI, and SDI cables are the best cables to use during live streaming. DisplayPort cables are perfect when connecting to LCD monitors within short distances. HDMI cables offer good connections between audio and video equipment as long as their distance does not exceed 50 feet. For longer distances, SDI cables are recommended.
- The best lighting system for live streaming is the three-point system. It is the use of a key light for the live stream’s overall exposure, a fill mirroring the key light on the opposite side of the camera to allow dimming or increase lighting as needed, and the backlight to make a subject shine from behind.
- The best tripods for live streaming are those with fluid heads. They are tripods with movable plates to capture movement in smooth pans and tilts.
THE BOTTOM LINE
Using the best live streaming equipment is crucial to the success of a live broadcast. Viewers can tolerate spotty streams for around 990 seconds, so live streamers should make sure that their audio and camera system connects well. To further capture the viewers’ attention, live streamers can use accessories to make them more engaging and fun.